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EuropeanJournal ofMarketing
European Journal of Marketing,
Vol. 35 No. 5/6, 2001, pp. 708-721.
# MCB University Press, 0309-0566
Received August 1999
Revised December 1999
January 2000
Nutrition labelling:
issues and policies
George Baltas
Athens University of Economics and Business, Athens, Greece

Keywords Consumer behaviour, Labelling, Food, Nutrition

Abstract Nutrition labelling of food products has received considerable 代写留学生论文attention in themarketing literature due to increasing consumer interest in health and diet issues. Nutritionlabelling of food products is intended to enable informed consumer choices and stimulate the
consumption and production of healthful products. Reviews nutrition labelling research, organisesthe literature, and discusses implications for policy makers, managers and researchers. Analysis
of the literature suggests heterogeneous utilisation and comprehension of on-pack nutritioninformation by consumers. The effectiveness of nutrition labelling depends also on theorganisation and presentation of the information, implying the importance of regulatory
issues. The topic is rich in public and marketing policy implicationsand provides severalopportunities for further research.
Introduction
Recognition that dietary habits can reduce the risk of chronic diseases andimprove health has generated considerable interest in nutrition labelling offood products, that is information appearing on food package labels andrelating to the nutritional composition of the products (e.g. EC Directive 90/496). Nutrition labelling is intended to enable informed consumer choice, raise
the demand for healthier food products, encourage competition on nutritional
quality, and stimulate development and production of goods with improved
nutritional properties.
This paper surveys nutrition labelling research, develops a synthesis of the
varied contributions, and identifies policy and research implications. It is also
intended to help managers, researchers and policy makers keep informed of an
https://www.51lunwen.org/StudentPapers.htmlincreasingly important area, which may not directly fall within their own
specific professional or research interests.
The organisation of the paper is as follows. Before addressing specific
issues, we motivate our discussion by briefly reviewing the main research
approaches to nutrition labelling. The third section discusses determinants of
nutrition labelling utilisation. Within this broad theme, we consider utilisation
heterogeneity, prevalence of information on negative ingredients, and
acquisition of nutrition information from other sources. Subsequently, we turn
to discuss information comprehension, which is another important determinant
of nutrition labelling effectiveness, besides information acquisition. The fifth
section is concerned with organisation and presentation of on-pack nutrition
information. The role of nutrition labelling in the determination of consumption
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The author wishes to thank two anonymous EJM reviewers, whose detailed and constructive
comments improved the paper.
Nutrition
labelling: issues
and policies