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wait for a game for 4 years. 60% of the gamers preferred one Call of Duty a year rather than wait for a Grand Theft Auto for 2 years or more. But many GTA fans agreed that they would not mind waiting for a good game for 2 years.

What was your last video game purchase?

This question had a very common answer. Majority of the people bought the latest installment of the Call of Duty series, the Modern Warfare 2. The main reason was its availability across all consoles including a special edition for Wii consoles. This can be termed as a great marketing scheme.

Explain the reason for your last game purchase?

The main reason for the purchase was seen to be brand loyalty. People have been big fans of the Call of Duty series and that was one of the main reasons for purchase. Nintendo Wii owners bought the game due to the physical immersion of the player in the game.

In the recent times, many games come with multi-player mode. Do you think of it as factor affecting your purchase of the game?

In recent times, after the introduction of XBOX 360 and the PS3, online gaming has become very popular. Many subjects bought their consoles due to the service of online gaming. As a result developers have to be considerate about the need for good online multiplayer games like the Call of Duty-Modern Warfare 2, Halo3. Even Grand Theft Auto developers have included online multiplayer mode in their latest installment the GTA 4.

Do you consider a price as a factor that can affect your willingness to purchase?

This was the decisive question but the answers were dependent on the game in context. The subjects agreed that price is a factor in deciding for their purchase but at the same time, the person would not mind paying hundred dollars for a game he loves to play. This can be termed as a 'Title Loyalty'. 90% of the population agreed that they price would not be a deciding factor, if the game in question is their favorite game of is technologically superior.

Approximately how many video games do you own? ___________ games.

The average of the games owned by all the subjects amounted to 8 games at a time. Many subjects trade-in their old games for new ones when they finish the game.

Do you think that a 'brand loyalty' exists in video games?

This question addressed the need of a company having a big title under its belt. 89% of the people agreed that 'brand loyalty' did exist in the video game industry. But the 'brand loyalty' is not directed towards a particular developer/publisher. This loyalty is directed towards games titles such as the Grand Theft Auto, Super Mario Bros, the Need for Speed series and the Call of Duty title series of games.

Analysis

It has been noted that the video game industry is technologically driven and the technological changes in the industry are consistent with the times. So the technology fades out pretty fast and the companies operating in this industry have to catch 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。