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Moreover the company should encourage the development of short game such as Super Mario Bros, Pac-Man, Portal and other games that have the factors of fun and challenge in them. In addition to that, other short games as well as expansion patches for games that are already present in the market can be developed that would give the gamer a few extra hours to play and as a result generates revenues for the company. Therefore, the company should develop multiple production lines as well as hire external developers to develop games for them.

Take-Two interactive follows the multiple production line theory and as a result of that it has been able to develop from a small company established in 1993 to a video game software developing and publishing juggernaut. Take-Two has two major production lines:

Rockstar Games:

This development studio is concerned with the development of major 'Hollywood- style' titles such as Grand Theft Auto, Max Payne, Midnight Club and Bully. (Yahoo Finance, 2009)

2K:

These development studios develop all the other titles not related to Rockstar Games. The other studios such as 2K Games, 2K Sports and 2K Play are parts of 2K. All these studios jointly develop all the games that are published by Take-Two like the NBA 2K, Major League Baseball 2K and NHL 2K. The 2K is responsible to provide the parent company games that can be developed within a short time frame.

Thus, Take-Two is successfully operating a multiple production line system where one production line is dedicated to developing epic titles concerned with big games and while one production line helps in developing games that can be released multiple times during a given period of time.

Developing v/s Publishing

Companies like Electronic Arts, Take-Two and Activision are known as developer/publishers. They not only develop video games but due to their developed prod uction and marketing chain, they are also able to publish games that have been developed by different individuals or developers. These developers develop the video games and then they sign an agreement with the publishers to publish the games. The publisher makes money simply by producing and marketing the games through its supply chains in the market. The publisher takes the games from one copy to a mass produced finished product in the market. These developers usually invest a lot of time and money into the development of their games. But due to their inexperience with the supply chains in the markets, they have to take help from the already established and financially strong publishers who can publish the games on their behalf and market the finished product in the market.

Moreover, many of the developers are unknown in the market. As a result, their product recognition is very less. So even if they have a masterpiece in their hands, they stand a chance for the product to fail in the market. But if they publish their product in the market with the help of big giants who are known in the market and have a consumer loyalty towards their brands, then their product rec本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。