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论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2016-02-24编辑:zhaotianyun点击率:5082
论文字数:1188论文编号:org201602201353434475语种:英语 English地区:英国价格:免费论文
摘要:摘要:本文主要讲述了营销策略是绝对的和不可征服的计划,专门为实现公司的营销目标。营销策略之间的联系和整体公司的成功确实是直接和重要在这个链接了一个营销策略的重要性。
It is therefore vital that marketing firms continually monitor the economic environment at both domestic and world levels. Economic changes pose a set of opportunities and threats, and by understanding and carefully monitoring the economic environment, firms should be in a position to guard against potential threats and to capitalize on opportunities.
The cost and revenue to be managed frequently for achieving global competitive advantage and at the same time efficiency and innovation play an important role in the competitive advantage strategies. In every business or organisation innovation is treated in different parts or functions of an organisation choose the best decisions in order to avoid centralizing or decentralizing assets. Some of the resources and its capabilities are specially centralised for the home country operation and also for to analyse the economies scale, these also help in research and development activities and to protect certain core competencies.
Because of little potential economies of scale compared to the benefits of differentiation, to create flexibility in business and for avoiding the dependence on a single facility, some resources may be decentralized on local concepts.
The result is a complex configuration of assets and capabilities that are distributed; yet specialized.
As the competition is increasing globally requires the simultaneous optimization of scale, scope and factor cost economies, and to have flexibility to cope with out any changes in technologies, exchange rates and taste.
Another important competitive advantage is Time. Competitive advantage mainly concerns with time because it is constantly changing target. They did not stick with using the simple idea of its source of advantage. Each competitor knows how to react to the changing situation in the business and always lie on the cutting edge. So in this key situation time plays an important factor in competitive market especially in the area of production, development and marketing, which represents the most powerful sources in the competitive advantage. As an evidence of this, time is strategic weapon in business, it is equivalent of money, productivity, quality and innovative.
The home based business play and vital role in competition advantages of the companies are created and persistent. According to home based business, the country is develop a attractive platform in the industry and it provides good marketing environment yielding in home country creates an advantage in competing globally among other particular industries in that field from that Porter had identified two determinants for a good global platform in an organisation.
There are many simple factors affecting the competitive market today such as low cost unskilled labour, depending on old technology and natural resources but these factors less important as compared to complex factors such as skilled labour having technical knowledge and good infrastructure for the company.
The another factor is the characteristics of the countries demand, there are certain demands for the country to run a business provide two potentially powerful sources for the competitiv本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。