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论文作者:留学生论文论文属性:硕士毕业论文 dissertation登出时间:2011-03-25编辑:anterran点击率:6225
论文字数:13438论文编号:org201103250917587732语种:英语 English地区:英国价格:$ 44
关键词:INTERNSHIP/ COMPANY ANALYSISProject submittedBACHELOR OF COMMERCERAFFLES COLLEGE GROUP SHANGHAICHINA
– INTERNSHIP/ COMPANY ANALYSIS
(BA 11.1)
TITLE:
NAME OF THE INTERNSHIP COMPANY: ACCOR GROUP
DATE: NOVEMBER 28, 2010
Project submitted in partial fulfillment of the requirements of the
BACHELOR OF COMMERCE at RAFFLES COLLEGE GROUP SHANGHAI, CHINA
Signed Declaration
I declare the following:
(1) That the material contained in this internship company analysis is 代写留学生论文the end result of my own work and that due acknowledgement has be given in the bibliography and References to ALL sources be they printed, electronic or personal.
(2) The Word Count of this internship Project/Dissertation is XXXXX.
(3) I have read the Raffles College Group Policy on Ethics in Research and I confirm that ethical issues have been considered, evaluated and appropriately addressed in this research.
SIGNED:
Acknowledgments
“I would like to thank my teacher, Mr. Daniel Anderson, for the valuable advice and support he has given me in the writing of this report. I would also like to thank my Training manager Coral Hu and Project manager LiiKaa Li for their encouragement and powerful help.Executive Summar
Table of Content
1. Business Description - 11 -
1.1 Company Introduction - 11 -
1.2 Hotel Chain - 12 -
1.2.1 Economy Brands - 12 -
1.2.2 Midscale Brands - 12 -
1.2.3 Upscale Brands - 13 -
1.2.4 Luxury Brand - 13 -
1.3 Company Background - 14 -
1.3.1 Accor History - 14 -
1.3.2 The Accor Group - 14 -
1.4 Geographical Segmentation - 15 -
1.4.1 Accor Worldwide - 15 -
1.5 Key Partnerships/Alliance - 16 -
1.5.1 Air France: More services and privileges - 16 -
1.5.2 Alliances in Asia-Pacific Region - 17 -
2. Corporate Overview - 18 -
2.1 Product/Service - 18 -
2.1.1 Services - 18 -
2.1.3 Quality Level - 19 -
2.1.4 Accessories - 19 -
2.1.5 Warranties - 19 -
2.2 Place - 20 -
2.2.1 Delivery Methods - 20 -
2.2.2 Outlet Location - 20 -
2.2.3 Intermediaries - 21 -
2.3 Promotion - 21 -
2.3.1 Promotion Blend - 21 -
2.3.2 Advantage Plus Program - 22 -
2.3.3 Publicity - 23 -
2.4 Price - 23 -
2.4.1 Flexibility - 23 -
2.4.2 Price level - 23 -
2.4.3 Differentiation - 24 -
2.5 People - 24 -
2.5.1 Organization Structure - 24 -
2.5.2 Employees - 25 -
2.5.2 Customers - 27 -
2.6 Physical Evidence - 27 -
2.6.1 Equipment - 27 -
2.6.2 Employee Uniforms - 28 -
2.6.3 Business Card - 28 -
2.7 Process - 28 -
2.7.1 Flow of Activities - 28 -
2.7.2 Customer Communication - 28 -
3. SWOT Analysis - 30 -
3.1 Strengths - 30 -
3.1.1 Leading Player in the hospitality industry - 30 -
3.1.2 Well-diversified geographic distribution - 31 -
3.1.3 New developments improves room bookings - 31 -
3.2 Weaknesses - 32 -
3.2.1 Deteriorating Revenue performance - 32 -
3.2.2 Unbalanced revenue mix - 32 -
3.2.3 Weak Financial Position - 32 -
3.3 Opportunities - 33 -
3.3.1 Huge potential for Ibis hotels in Asia - 33 -
3.3.2 Acquisition of Dorint AG - 33 -
3.3.3 Trends in hospitality industry - 33 -
3.3.4 Expansion of Accor’s servic本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。