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Designing a hotel room promotion plan in Intercontinental Shenyang Hotel

This study refers about how to Design a hotel room promotion plan in Intercontinental Shenyang Hotel. Through practical training, I found, 代写留学生论文the travel industry is a very competitive trade, and in order to be succeeded, we must keep trying new Marketing and Well-directed plans to get the attention of prospective customers. In order to fill rooms, keep conference rooms booked and staff busy and be on the lookout for the next big gathering, because of the perpetual need, hotel will add more profit to the bottom line. Developing new marketing and promotion ideas is critical to the success of any hotel.

Nowadays, one of the more important measures of success is total profits of payoff-making enterprises. In Intercontinental Shenyang Hotel, room sales are an important role. Here’s a new and very workable method for evaluating, improving and adjusting your business. Look on the inside: how to design a right hotel room promotion plan?

During my internship in Sale & Marketing Department of Intercontinental Shenyang Hotel, I do know that Promotion strategies will vary depending on the target market segments; there are many different and effective promotions to different target market. And a successful product or service means nothing unless the benefit of such a service can be communicated clearly to the target market.

Introduction
Promotion is one of the four elements of marketing mix (product, price, promotion, distribution). It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision.[1]

Promotion is a form of corporate communication, in order to reach a targeted audience, which uses various methods with a certain message to achieve specific organizational objectives. Mostly all organizations, whether for-profit or not-for-profit, in all types of industries, they must engage in some form of promotion. For instance, efforts may range from multinational firms, they spending large sums on securing high-profile celebrities, serving as corporate spokespersons to the owner of a one-person enterprise, to pass out business cards at a local businessperson’s meeting.

REFERENCE

 Kurtz, Dave. (2010). Contemporary Marketing Mason, OH: South-Western Cengage Learning.
https://www.51lunwen.org/StudentPapers.html Kotler, Philip. (1984). Marketing Management (Fifth Edition). Prentice-Hall, Inc., Englewood, NJ, 07632.
 Website of InterContinental Hotels Group.   https://www.ihgplc.com/index.as