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ition can be embraced to three distinct processes, the first process is sensing or perceiving the market needs and unutilized resources; the second process is recognizing or discovering a 'fit' between the particular market needs and the specified resources; the third process is creating the new 'fit' in the form of business concept (Hills, 1995 & De Koning, 1999). There are many individuals are so sensitive to the market needs or problems and market trend in any environment, they can detect the opportunities by identify possibilities simply by observing to the environment (Endsley, 1995).

There is one variable, which can link to identify the opportunity is the entrepreneurial alertness. Tienne and Chandler (2004); Van Gelderen (2006) argued that the sensitivity to opportunities can be trained. A person can be sensitive to the opportunities by having the idea in generation exercises and also the knowledge acquires to the particular industry trends and practices.

Braunerhjelm (2007) discussed that there are factors that under the control of a society impact the opportunity space for entrepreneurs. The factors are the institutional framework within a society, the designed incentive structure, and etc. he also said there is a probably closet to making the connection between knowledge, opportunity and entrepreneurial activity. Hayek (1937, 1945) also supported to Braunerhjelm about the opportunities' connection. He related the connection between acquisition and communication of knowledge with identification of opportunities.

CHAPTER THREE

RESEARCH METHODOLOGY

Introduction

Generally, the purpose of this chapter is to determine the five variables which will impact on the involvement of undergraduates in entrepreneurship and e-entrepreneurship. Firstly, the research framework of this research will be presented, then, the hypothesis will be developed in order to link the relationship between the independent variables and the dependent variable. The point will be enhanced by discussing some past related research. There will be the information relevant to the number of respondents and the target respondents. Following is the discussion about the data collection methods. After collected the data, there will be the disclosure of the data analysis methods.

Research Framework

The primary interest in this study is the involvement of undergraduates in the entrepreneurship and e-entrepreneurship, which is the dependent variable of the research. From the previous chapter, there are the discussions on the past research which indicated that there are some factors which have a significant impact on dependent variable. Among the factors, there are education, prior knowledge and previous experience. Other than that, government regulation and incentives also play an important role in affecting the participating in entrepreneurship and e-entrepreneurship. Other essential factors are the social network which will be divided into family and friend, availability of resources and also the opportunity identification by the individual.

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