英语论文网

ng activities to ensure the overall company has a strong public image. Public relations activities include helping the public to understand the company and its products. Often, public relations are conducted through the media that is, newspapers, television, magazines, etc. As noted above, public relations is often considered as one of the primary activities included in promotions (Free Management Library, 2007)'. 

Entrepreneur.com 
'Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives (Entrepreneur.com, (2007)'. 

Building Brands.com. 
'Public Relations practice is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics (Building Brands.com, 2007).' 

Each of the three definitions basically state the same in that PR is the activities conducted by a company to create goodwill and mutual understanding between the organization and its public conducted through media such as; newspapers, television, radio, magazines, just to name a few. The definitions though worded slightly differently gave the same definition. Free Management Library goes a sep further and actually defines the activities used for PR, whereas Entrepreneur.com states the use of the ‘press' only, and BuildingBrands.com doesn't specify PR activities of PR at all. It is easy to see with vague definitions much is left to interpretation on the actual PR process. Additionally organizations define PR differently due to their views, goals, and opinions which include their interpretation of ethics and morality standards. PR also encompasses many areas and includes both the internal and external public and with vague definitions PR has an open forum for activities in the process for success (Seitel, 2004). If an organization lacks in these areas PR can take on a direction of persuading the public based on PR that is biased, not true, and/or even unethical, all goal driven. This can be intentional and even unintentional depending on how the public perceives the PR. 

The public is a mix of diversity in thought, opinion, ethics, education, etc. and each impact how PR is perceived that it makes defining PR very difficult. Public interest can not be predicted which also makes PR hard to define; there are just too many unpredictable outcomes. We see the vast areas of PR and how interpretations and implications influence the public and how then public interpretation and be skewed or swayed in the direction the organization and/or PR intends and why it is so very difficult to define. 

What is Public Relations? Now I would define Public Relations as 'the ongoing planned and sustained activities and efforts to establish and maintain goodwill and mutual understanding between an organization and/or person and its publics ensuring the overall company and/or person has a strong public image (Building Brands.com, 2007). Often PR uses the news or business press to carry positive stories about the company and/or person cultivating a good relationship with local press representatives and its public (Building Brands.com, 2007). Public relations activities include helping the public to understand the company and its products and/or person conducted through the media that is, newspapers, tel本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。