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分析英语招聘广告的语言特点

[摘　要]英语招聘广告作为英语广告的一种,具有英语广告的一些共性,但是由于其交际目的的特殊性,代写英语论文招聘广告成为一种特殊应用文体。本文拟对英语招聘广告的语言特征作出探讨,并辅以丰富的实例作出分析。

[关键词]英语招聘广告 语言特征 分析

广告,是为了某种特定的需要,通过一定形式的媒介物公开而广泛地向社会传递信息的一种宣传手段。英语招聘广告与不同于其他商业广告之处在于它是一种特定的以招募各种劳动力为目的的文体,因此形成了具有相对独立的富有特征的应用性语言。

(一)标题言简意赅、精确具体

英语招聘广告往往以招聘单位名称和招聘职位作标题,使求职者一目了然。如: IBM Corporation

(1) R&D Software Engineer

(2) Business PracticeAdvisor

(3) CustomerService Engineer

(二)使用省略句

1.省略动词。英语招聘广告经常省略系动词、情态动词和助动词。如:Able to work extra hours and/or weekends to supportlocal office upgrades andmaintenanceExcellent written and verbal communication skills inEnglish andMandarinBuild relationships with 3rd parties and interacteffectivelywith individuals at all levels of the companyIBM NotAlwaysHaveVacancies以上各例分别省略了系动词“be”,实义动词“have”,情态动词“can”和助动词“does”,但这些动词的省略丝毫不影响求职者对句子意思的理解。

2.省略主语。如∶Bachelor 's degree required, Master 's degreepreferredSolid understanding of hardware components, networkoperating systems and communications protocolsProactive andmotivatedFluent in both oral and written English

3.省略冠词the, a(an)。如∶Undergraduate degree in Information Technology,business or other related areas or comparable experienceSecretarywantedSound sense of judgmentAbility to react quickly and efficiently to crises

4.省略从句。英语招聘广告中省略的从句往往是定语从句,用现在分词(短语)或过去分词(短语)作后置定语。如:Projectmanagersworking for at least five years in relatedareas本句中“Projectmanagers”后省略了“who have been”。This position based in Shanghai requires travel withinChina本句中“This position”后省略了“which is”。Job experience required本句中“Job experience”后省略了“which is”。动词、主语、冠词及从句的省略一般出现在对工作职责和应聘资格的描述中,其目的在于利用有限的空间、时间和费用来传播足够的信息,以期达到最佳的广告效果。

(三)使用短语或短句

英语招聘广告在描述工作职责和应聘资格时广泛使用名词短语、动名词短语、不定式短语、形容词短语和介词短语,尤其是名词短语和介词短语以缩短广告的篇幅。短语或短句的使用既方便记忆,又能节约版面,同时突出了关键词,易引起求职者的注意,因此其频繁使用成为英语招聘广告的一个突出特点。

1.名词短语。如∶Good English language comprehension in both oraland writingProven cultural sensitivity and adaptabilityExcellent communications, presentation and interpersonal skillsStrong business acumenActive involvement in the inventory accounting processimprovementsGood analytic skills, problem solving and conflictmanagement skills

2.动名词短语。如:Being friendly, approachable and professional

3.不定式短语。如:To speak and write English fluently

4.形容词短语。如: Flexible towork closelywith a team in a fastmoving,rapidly changing environmentFamiliarwith Chinese GAAP, IFRSOpen to innovationW illing to face challengesW illing to travel extensively (50% +)Familiarwith the finance function of the prevailing ERPsystems and general office software

5.介词短语。如: W ith 2 - 3 years experience in Government,Banking, Telecom and Commercial industryUnder the age of40

(四)使用祈使句

在英语招聘广告中,在说明应聘方法时经常用到祈使句,省略的主语往往是“you”,既可节省篇幅,又可拉近与求职者间的心理距离,使求职者倍感亲切,从而在一定程度上达到近似于面对面交流的效果。Please mail or fax your resume (both in English andChinese), diploma, training certificates and expected salaryto the following addresswithin twoweeksNo personal visits or telephone callPlease call our secretary at 0870 241 6468 for moreinformation

(五)使用缩略词

英语招聘广告普遍使用缩略词以节省篇幅、时间和费用,通常有以下几类缩略词:

1.首字母缩略词。首字母缩略词即用每个单词的第一个字母来代表一个词组的词,如:PRC=Peoples' Republic ofChinaMBA=Master ofBusinessAdministrationVAT=value added taxIT=Information TechnologyHK=HongKongCAD=computer assisted designIBM=InternationalBusinessMachinesCV=curriculum vitae

2.去尾缩略词。据心理学家测定,一个词语的词首部分给听者的印象最深,所以经常截除词尾,保留词本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。