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论文作者:英语论文网论文属性:作业 Assignment登出时间:2014-06-19编辑:hynh1021点击率:7035
论文字数:3601论文编号:org201406181814524044语种:英语 English地区:中国价格:免费论文
关键词:ReportOCBC BankSingaporeExternalEnvironment
摘要:Though we have got some strategies suggestions by the SWOT analysis, they are not specific and most have taken and applied in the practice. So, it is necessary to give some recommendations, according to the existing problems.
Executive summary
Nowadays, as the rapid economic development, every enterprise must take actions to adapt the changing environment, so a strategy is important to an enterprise. How to make a strategy and put it into reality is the key point to achieve success. Here, we can learn more about OCBC Bank deeply by scanning the vision, mission, goal, and a series of other situations about the firm, meanwhile, we use PESTLE and SWOT methods to analyse the environment, advantages and disadvantages of the firm to find the potential problems and to give some useful recommendations.
OCBC Bank (Singapore) is an established local bank with the longest year in Singapore, whose age can be traced as far back as 1912. Now, OCBC becomes the second largest financial services group in Southeast Asia by assets of $278 billion and is one of the most highly-rated banks of the world, with an Aa1 rating from Moody's. It is also ranked by Bloomberg Markets as the strongest bank of the world.