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澳洲留学论文thesis [3]

论文作者:www.51lunwen.org论文属性:本科毕业论文 Thesis登出时间:2015-04-21编辑:felicia点击率:27883

论文字数:论文编号:org201504202227025833语种:英语 English地区:澳大利亚价格:免费论文

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摘要:对于年度报告你有多少认识和了解?这篇文章不仅了解到现有年度报告一些局限性,也向作者学习学术性文章写作方法!


1.5 Problem Definition


Management Decision Problem 1. Is the Current satisfaction level of Berger Pints Bangladesh Limited satisfactory?

Marketing Research Problem 1. To determine the factors those affect the customer satisfaction level of Berger Paints Bangladesh Limited.


1.6 Problem Variables


1. Dependent Variable

To determine customer satisfaction level of Berger Paints Bangladesh limited.

2. Independent Variables

1. Price

2. Availability

3. Variation in paint

4. Variation in Shade

5. Attractive Packet

6. Packet Size

7. Longibility

8. Discoloration

9. Swelling

10. Powdering

Thinner Requirement

1.7 Research Timeline:

Activities

Time (Week)

1-2

3-4

5

6

7-8

9

10

11-12

Preliminary Preparation

Selection & Training of Fieldwork

Data Collection

Data Analysis

Draft Report Preparation

Rerport Presentation

Final Report Preparation


1.8 Limitations


The study aims to explore & analyze market study of Berger Paints Bangladesh Limited and find out if there is any scope for its improvement. In doing so, I have encountered the following problems:


* The Large sample size could detect the problems more accurately.

* I was unable to dedicate sufficient time to make an in-depth on such an important issue. It is quite difficult to write about an organization within 3(three) months.

* Heavy workload at office was one of the main barriers of this study and additional time for doing the survey could hardly be extracted.

· Another limitation of this report is Enterprise's policy of not disclosing some data and information for obvious reason.


2.0: Literature Review


The annual report of some of the leading paint companies of Bangladesh including Berger Bangladesh Ltd., Asian Paints Ltd., Elite Paints, Sagor Chemicals Company Bangladesh Ltd., etc. were studied along with whatever reports that were available. However, a good number of them were back dated and were of little use in view of the fast changing market position. Apart from the literature so far consulted, the initial phase of the methodology began with the review of relevant literature on the issues indicated under the “Top-down” and “Bottom-up” approaches as well as aspects under “Projection”, assimilation of relevant data available in the secondary sources, and then conducting a desk research.


2.1 Literature in the official website of Berger Paints Bangladesh Ltd


With a view to bolstering consumer satisfaction, Berger Paints Bangladesh Limited has introduced “Berger Home Décor” on June 15, 2002 through which one can get an array of services pertaining to painting. Berger Home Decor offers two-stage services: 本论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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