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ations using one particular communication technology, with examinations of email communications predominating (Chen, 1998; Grotenhuis, 2000; Inglis, 1998; O’Dowd, 2003). Other studies investigate intercultural communication in asynchronous forums and discussion boards (Hewling, 2003; Savicki et al., 2002), in group conferencing platforms (Abdat&Pervan, 2000; Grotenhuis, 2000; Kim&Bonk, 2002) in newsgroups (Choi&Danowski, 2002; Hongladarom, 1998), and via synchronous communications technologies such as "chat" (Kotter, 2003). A smaller number discuss cultural implications for other human-Internet interfaces such as Web sites and graphics (Marcus&Gould, 2000; Stander, 1998).
Other studies (and especially those using qualitative approaches) focus less on the technology and more on cultural influences on interpersonal or intragroup processes, dynamics and communications in cyberspace, For example, Chase et al. (2002) describe nine thematic clusters of miscommunications that occurred between culturally diverse communicators in a web-based discussion forum (examples include "identity creation", "participant expectations" and "attitudes to time"). Davis (1997) offers an overview of research and theory on the degree to which computer-mediated communications can support community development and communications. Heaton (1998a) considers organizational and group cultures in her study of computer-mediated cooperative work. Kim&Bonk (2002) report on cultural differences in online collaborative behaviors, and Rahmati (2000) and Thanasankit& Corbitt (2000) examine cultural values referred to in decision-making processes by online groups.

Evidence is accumulating, then, that seems to suggest that cultural factors do impact communicative encounters in cyberspace. What is the most effective framework for exploring and explaining this, phenomenon, and what role is played by the design of human-computer interfaces are still not lucid yet.

2. Communication on the internet and in conventional mode
According to American communication scholar Larry Samovar, the process of intentional communication behavior is composed of eight ingredients:
1 .Source is the information sender who has a need to do communication;
2. Encoding is an internal activity in which a source creates a message through the selection of verbal and nonverbal symbols that are put together according to the rules of grammar and syntax applicable to the language being used;
3. Message is a set of verbal and/or nonverbal symbols that represent a source’s particular state of being at a particular moment in time and space;
4. Channel is the physical means by which the message is transmitted;
5. Receiver is the person or persons who intercept the message and as a consequence become linked to the message source;
6. Decoding is converting external energies to meaningful experience, which is akin to the source's act of encoding, as it also is an internal activity of the receiver;
7. Receiver's response is what a receiver decides to do about the message;
8. Feedback is information available to a source that allows the source to make qualitative judgments about the effectiveness of the communication situation in order to adjust and adapt to the on-going situa