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ormal'> When the enterprise have a new product launch market, need a lot of promotion expenses, to make consumers understand the product, and produce an impulse to buy. And how to let the consumer to buy impulse, need a lot of marketing and advertising activities to support. Now this kind of social form decision good wine is also afraid of deep alley, when a new product to market, these activities are essential. For large enterprises, the cost of the marketing activities for them is not very high, but for small and medium enterprises, capital strength is not very strong, there will be some. Therefore, how to do this kind of propaganda, is also a difficult problem in front of small and medium-sized enterprises. If no advertising, a good product there will be no one knows. And if promoted, inadequate is a waste of money, if large efforts, there are some out of puff. In fact, at the beginning of the enterprises in establishing will be concerned for the establishment of the brand. At the same time, pay attention to the brand core value and spirit aspects pay attention to the communication with consumers, can take advantage of the power of the enterprise's own brand marketing activities. That is to influence consumers to use their invisible spirit, less expensive marketing dollars to achieve the goal of marketing. For new products, is a kind of very good marketing idea, the enterprise brand to let the consumer cognitive cognition of new products, more believe and new products produced good lenovo, even produce the impulse buying. This is a kind of with the minimum of marketing costs to maximize a means of marketing purposes, at the same time is also a kind of brand assets is outspread, also is a kind of for the enterprise the brand assets accumulation, for the enterprise brand and sales have in common.

1.3.4 the implementation of brand strategy help to promote the construction of the enterprise

For enterprise, the brand is to be able to represent a flag of enterprise culture and international famous brands such as Coca-Cola, chanel, which is around the culture to the construction and development of the enterprise. Marketing have accumulated to enterprise brand, promote enterprise and influence, the management of the employees are formed a set of effective management, let employees have deep loyalty to enterprise, and stimulation. Enterprises should, therefore, also it is necessary to have a clear spirit of enterprise, or is the enterprise culture, let employees have a clear direction for enterprises. At the same time also in marketing activities have a clear purpose, at the same time let consumers have a lenovo for enterprise.

2. Brand development in cosmetics market inChina

2.1 cosmetics market present situation in our country

Cosmetics industry relative to other industries, the country pay attention to small, the burden lighter, and created the high taxes andprofits, provide employment. Compared with developed 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。