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论文作者:www.51lunwen.org论文属性:学期论文 termpaper登出时间:2014-12-23编辑:Cinderella点击率:21798
论文字数:4637论文编号:org201412161111289440语种:英语 English地区:瑞典价格:免费论文
关键词:business plan商业计划书Sweden商业计划商业理念
摘要:本文是一份商业企划,作者观察到瑞典社会对残障人士的贴心服务,结合当地地理、习俗等事情,计划为残障人士制造简便易操作的自动小船,作为出行工具。
C. The links in the strategy chain
Strategy chain is a set of iDeal company activities in which it engages to develop, produce and market Boat for Disabled and Handicap (BDH). Each of the activities affects such resources as physical assets (plant, equipment, location), human assets (the IDeal employees and their skills) and organizational assets (iDeal culture and reputation).
Value chain analysis allows understanding the relationship between activities that could lead to optimizing and coordinating the processes. Moreover, and it is a point to start to recognize the potential source of the sustained competitive advantage.
First of all, the major activities were determined as a primary and support. Then the external and internal links were identified.
The iDeal key activities are:
Customer Relationship process
Negotiations with the Governmental Agency Swedish Disability Federation (SHO)
Make and sign up contract
To accept specifications
Establish CRM
Company Development Process
Register Company (Name, Bank Account, tax office)
Create project team
Market research
Make-or-buy decision
Prototype development process
Make a design of BDH