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论文作者:www.51lunwen.org论文属性:硕士毕业论文 dissertation登出时间:2015-05-03编辑:felicia点击率:28279
论文字数:11534论文编号:org201504302220124465语种:英语 English地区:英国价格:免费论文
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摘要:这是一篇英国毕业论文写作范文,从网上购物的主题出发,讲述了网上购物的发展和影响,希望对大家的工作和学习都能带来帮助。
Women internet users are more compare to men.
Majority of internet users are from rich and high class of society and have higher education level.
Generally online shoppers are well aware of technological development and know to use them.
Internet replaced majority mode of entertaining and time spending channels.
Internet became very easily accessible channel for everyone. People use to access internet from home, office, public places such as railway stations, bus station etc. Cairns et al (2000) provides numerical value and estimation of internet sales for online shopping and home delivery system. According to Cairns, internet sales in 1999 was 0.25% to 1%, he predicted its growth for 2005 as 3 to 7 % which constitutes 7-20 billion of total sales where it constituted0.6 to 3 billion in 1999. His estimation for 2010 shows the available opportunity for online retailing sector which is 40-113 billion (12-25%).
Online shopping and home delivery of grocery are the major part of Tesco and Sainsbury. E-grocery system is offering many distinctive deals and features for their customers. They can able to deliver goods at three temperatures they are frozen, ambient and chilled. Both companies are bound to provide very good, in time and short lead timely service to customers. cairns evidenced that home delivery of groceries have been in UK from more than 20 years but this internet revolutionised online shopping section. In the last few years Tesco and Sainsbury retailers have offered many more benefits to boost up their sales and it produced good results. Tesco and Sainsbury using logistic mode to pick, pack and deliver the goods to customers by using conventional supermarket stores. Tesco is the market leader, which provides home delivery of goods to 97% of UK residents (Tesco Annual Report, 2008). Sainsbury was being in next position with 88 %( Sainsbury Annual Report, 2008).
A semi-structured interviewed is carried out for general analysis of online sales from individual store. Interview is carried out in six Tesco and six Sainsbury stores. The collected data reveals that, Sainsbury stores deliver 120 to 150 deliveries every day. Whereas Tesco store deliver 200 to 300 deliveries every day. The shopping per basket in Sainsbury is 40 to 60 where as in Tesco it is 50 to 80. Generally, Sainsbury deliver goods in 10 to 15 mile radius from the store but Tesco deliver goods in 7 to 12 miles radius from the store. Sainsbury stores operate his deliveries from 5 to 7 delivery vans and Tesco makes home delivery from 5 to 10 delivery vans. Average deliveries per van will be 15 deliveries in Sainsbury and 24 deliveries in Tesco. Each van can accommodate 30 deliveries and delivery van will leave with at least 10 deliveries for one time. The above finding and results showed that home delivery is a profitable business channel for online retail sector.
4.5. E-Customer relationship management:-
4.5.1. CRM:-