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ent the cultural values of a community. Language, art and religion form the system of symbols that render a deep meaning to culture. Despite the efforts of the older generations to transfer their cultural values to the forthcoming generations, many tend to remain unaware of their culture. People are often found to have an incomplete knowledge of their culture. People seldom know their culture completely.

 

A gradual change is characteristic to almost every culture. Cultures are subject to change. Culture loses some of its traits and gains new ones. The aspects of culture that change vary across societies. With the passage of time, new technologies emerge, new modes of work come up, social thinking undergoes transitions and so does culture. Every culture changes in time although the rate of change of every culture varies. Studies have brought out a fact that no culture can remain in isolation. There is hardly any social community that is completely isolated from the rest of the world. Every culture hence is mostly influenced by cultures of the surrounding regions. Cultural values are prone to be affected by the values of communities in close vicinity. The cultures, which emerged during the same periods of time often, show certain similarities. Modern times have witnessed an mix of cultures. Cultures are blended together giving rise to shared cultures.

 

The author believes that it is our moral responsibility to understand our culture. There is a need to study our cultural values and ideals, which have been shaping our society. It is necessary to have respect and pride for our culture. There is a need to peep into the past that has shaped our present.

 

2.3 About cross culture and communication

The term cross-cultural implies interaction with persons of different cultural, ethnic, racial, gender, sexual orientation, religious, age and class backgrounds.  Cross-cultural communication is a process of exchanging, negotiating, and Mediating one's cultural differences through language, non-verbal gestures, and space relationships.  It is also the process by which people express their openness to an intercultural experience. (Zurcher. 1965).

 

Cross culture can be experienced by an employee who is transferred to a location in another country. The employee must learn the language and culture of those around him, and vice-versa. This can be more difficult if this person is acting in a managerial capacity; someone in this position who cannot effectively communicate with or understand their employees' actions can lose their credibility. In an ever-expanding global economy, cross culture and adaptability will continue to be important factors in the business world. (Meadows, 1965) says the meaning of cross-cultural lies in the impact that culture has on an individual and his community, and the effects of this impact when different cultures are combined. The culture in which a person is raised plays a significant role in shaping his values, morals, behaviors and attitudes. These characteristics impact how a person thinks, a本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。