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e of region or community together. It is that one common bond, which brings the people of a community together. The customs and tradition that the people of a community follow, the festival they celebrate, the kind of clothing they wear, the food they eat and, most importantly, the cultural values they adhere to, bind them together.

 

Culture is seen as system of social control, wherein people shape their standard and behavior. The cultural values form the founding principles of one’s life. They influenced one’s principles and philosophies of life. They influence one’s way of living and thus impact social life. The importance of culture lies in the fact that is a link between people and their value system.

 

2.6 The impact of culture on business

In this world we have millions of businesses and out of these millions Digital house is also one of the business which is located in Srilanka. Different business can affect them with different cultures. As we have come across a long way we clearly understand the meaning of culture and how bad it can be at certain times to businesses.

 

Lawrence, & Lorsch, (1967) believes that even with experienced international companies, many well intended universal applications of management theory have turned out badly. For EG: pay for performance has in many instances been a failure on the African continent because there are particular though unspoken, rules about the sequence and timing of reward and promotions. At the same time international managers have it difficult because they must operate on a number of different premises at any one time. These premises arise from their culture of origin, the culture in which they are working and the culture of the organization which employs them.

 

In every culture in the world such occurrence as authority, bureaucracy, creativity, good fellowship, verification and accountability are experienced in different ways. That we use the same words to describe them tends to make us un-ware that our cultural biases and our accustomed conduct may not be appropriate or shared. (Bartlett, and Ghosal.1990) in the common world there is a theory that internationalization will create or at least lead to a common culture worldwide. This would make the life of the international managers much simpler. People point to McDonald’s or KFC as examples of tastes. Markets and hence cultures becoming similar everywhere. There are, indeed, many products and services becoming common to world markets. What is important to consider, however, is not what they are and where they are found physically, but what they mean to people in each culture.

 

The essence of culture is not what is visible on the surface. It is the shared ways groups of people understand and interpret the world. Dining at McDonald’s is a show of status in Moscow whereas it is a fast meal for a fast buck in New York. If business people want to gain understanding of and allegiance to their corporate goals, policies, p本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。