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other countries. It has become quite everyday in our life to realise American elements also in our culture. This slopping over occurs especially through audio-visual media and this since a long time. America has a special supremacy in the world since the First World War and counts as the shining example what modernisation concerns. Already in the 20s the first Americanization took place in the area of film. The Americanization concerns, above all, the popular culture and mass culture and is accepted fast, especially, by young people. [36]

 

An example for this is the change of the eating culture in Europe, and especially in Germany. The so-called fast food chains like McDonalds or Burger King belong to the 'American way of life' [37] . In 1950th the idea of the fast food came up the first time. Five years later the first McDonalds restaurant was opened. This way of quick and easy feeding became accepted very fast. Meanwhile such restaurants are spread all over the world, not only by McDonalds, and generate millions of dollar revenue. Especially for young people fast food is a major part of their eating culture. [38]

 

Besides fast food the already cited cultural areas of sport, music and film industry which were strongly stamped by the American pop culture slopped over to Europe. Meanwhile, for example in sports, the snowboard is not to be imagined as not existing in our winter scene any more and is, above all, among teenagers very popular. With the origin in skate boarding and surfing it is not only a popular sport but also represents a specific lifestyle of freedom, especially for younger people.

 

Musical icons like Madonna, Elvis and Tupac had and still have consequences on the world’s popular culture. Elvis 'the King' counts as a legend not only in America. Also in whole Europe Elvis has changed the history of music at his lifetimes and even after his death he lives on in many European hearts. This can be seen for example in numerous Elvis imitators which still entertain big audiences.

 

The rapper Tupac Shakur who has influenced the Rap music in America thoroughly is also in Europe and especially in Germany a idol for many youngsters especially for those coming from lower social groups. Since his lyrics in many cases are speaking right from the soul, expressing many of the bad experiences, fears and dreams of young underprivileged, this music style is often playing a central role in their life. Thus German rappers like Buschido or Sido also had a stimulus to process social problems in music. This music area found big popularity thereby also in Europe and is an important part of the today’s pop culture.

 

The Americanization had impact to music and their different styles, but even much earlier its first consequences are started in the film industry in 1920. America has created a stronghold of film production and stars with Hollywood. Hollywood is a part of the city Los Angeles lying in California and is also called centre of th本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。