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With this research task, I aim to explore the following; how the positive and negative influences of Black Diamonds, as portrayed in the media, can affect us black youth, get a better view of the black youth, especially those born after 1990 and their opinion about having to continue with tribal customs, like Ubuntu, in this new westernised society and to study the lifestyles of the Black Diamond group to see if their lifestyles are being greatly influenced by the westernised society.

Review of Literature

The content of the online article, The Mysterious Majority, is based on the consumer habits of South African people, especially those of black people who seem to be emerging in terms of wealth. This new group, mostly upper-middle class, is known as the Black Diamonds. They are being scrutinised for their lavish spending habits and their contribution to the consumer market. One of the aims of the research is to study the habits of the Black Diamond group and see if their lifestyles are being greatly influenced by the westernised lifestyles.

The article also makes a valid point in saying that it is not really known who would qualify as a Black Diamond and why they have this label placed upon them. It is suggested that one of the reasons why there is such a stereotype is because of the Black Diamonds group’s wealth and lifestyle (Graeme Addison, 2007). A standard definition of a Black Diamond is given in an article, SA’s ‘Black diamonds’ grow by 30% in a year. The definition states that this group of black South Africans is categorised according to their wealth and suitable occupations (i.e. where they earn R7000 or more). The black South Africans in this group are “well-educated” and “credit-worthy” and are able to buy and own their assets, e.g. vehicles and homes.

The Black Diamond group holds a third of South Africa’s buying power. It is suggested that this group is only superior because of their emerging economic power; nothing is mentioned about their superiority in any tribal customs and values like Ubuntu.

When saying that a black South African is living like a Black Diamond, it can be seen that a void is created between maintaining a lifestyle that they have become accustomed to, because of the new money that they have acquired, versus the lifestyles of the more grounded and once-cherished tribal culture. This may be an indication that it is not easy to have a balance between the two lifestyles when you are a Black Diamond. Despite many black people still moving up in terms of wealth, there are still increasing unemployment rates among black people in South Africa. The few that are succeeding are flourishing while over the millions are unemployed and impoverished (Le Roux, 2007).

The infamous Kenny Kunene is known for his controversial lifestyle. Based on his lifestyle, as portrayed in the media,本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。