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Declaration
This paper has been original, and has not been submitted for another degree or qualification at this, or another university, college, or institute of learning, or to a periodical or journal.
Abstract
The high level hotel industry in China which is transformed from the traditionally plan-decisive type is now developing quickly with the prosperous tourist industry. Revenue management as one of the most successful application of operation researches has gained attention recently. This paper applies research of the theories and practices in hotel revenue management to the establishment 定制essay of the modern and scientific management based on the “revenue management centered concept that allows win-win benefits” with an aim to improve the level of hotel service as well as its competitiveness.
After carrying out some in-depth interviews and large quantity of literature reviews, this research will design 14 items of issues based on the factors that affect hotel revenue management system, and conduct empirical research to extract the key elements of hotel revenue management system by using factor analysis methods. This research will do some analytical work and try to find the impact of the factors on the overall revenue of the hotel, and then present the corresponding countermeasures and proposals with an aim to raise the level of revenue management in luxury hotels. This study can be divided into two steps. The first step will use the method of factor analysis and extract five factors influencing the hotel revenue management system; the second step will adopt multiple regression analysis to study the impact of the five factors on the overall revenue of the hotel, which can indicate the key factors affecting the overall income. Then this paper analyzes why and how these factors play its role in the revenue management of high level hotels based on the results got from the interviews. This paper also gives some suggestions for the improvement of the revenue management system in China’s high level hotels based on an analysis of the influencing factors.

Table of Contents
Declaration 2
Abstract 3
1.0 Introduction 5
2.0 literature review 8
2.1 Revenue management 8
2.1.1 Definition of Revenue management 8
2.1.2 Brief History of RM 9
2.1.3 Importance and benefits of RM 10
2.1.4 RM current used in China 12
2.2. Revenue management approach 12
2.2.1 Conditions for RM approach 14
2.2.2 Market segmentation 15
2.2.3 Consumer behavior 16
2.3. RM approach tactics 18
2.3.1 Upgrading and upselling 18
2.3.2 Capacity management 19
2.3.3 Discount allocation 19
2.3.4. Duration control 20
2.4 Human resource management 21
2.4.1 Staff training development 21
2.4.2 Cultural differences by staff acceptance 21
2.5 Summary of literature review 22
2.6 Research questions 22
3. Research Design 23
3.1 The design of the research questionnaire 23
3.2 The Selection of Sample Questionnaires and Data Collection 25
3.3 Method of Data Analysis 27
4.0 Data Analysis 28
4.1 Reliability Analysis 28
4.2 Factor Analysis 28
4.3 Multiple Regression Analysis 33
Chapter V Conclusion and Discussion 35
5.1 A Conclusion of the Study 36
5.2 Management Proposal 38
5.3 Research limitations and directions of future research 41
Appendix The basic characteristics of the sample 43
References 44

References
Cross.