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论文题目：瑞士酒店管理硕士论文：sap经济零售管理
论文语种：英文
您的研究方向：酒店管理
是否有数据处理要求：否
您的国家：瑞士
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要求字数：3000
论文用途：硕士课程论文
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补充要求和说明：内容全在附件当中。最好写好一个part先发过来，边修改边进行。

瑞士酒店管理硕士论文：sap经济零售管理

1. Introduction

1.1 Background
The term of “SPA” derived from the Latin “Solus Por Aqua” which means Health by water. As its literal meaning, the working principle of SPA is to keep fit by taking advantage www.51lunwen.org/hotelmanagement/ of the physical characteristics, temperature and hit of the water. Origin form traditional therapy in hot springs and mineral spring in the old Greek, the SPA service has covered new content with the times development. Nowadays, SPA was not especial for gentry but a fashion for modern people to back to nature, remove exhaustion of body and mind. According to International SPA Association, the SPA refers to the time and the space to improvement, thinking and rebirth. According to the statistics from International SPA Association, global SPA industry shows the largest increase of 30% during recent years. In the UK, the SPA has been third largest consumption for three years. In the last year, there were about 15 million Americans enjoying the spa service. In the Europe, the number is over 20 million. Till now, the number of global spa enjoyers has been fourth times more than the population of Tainwan Province in China. In a whole, the SPA service has gradually turned to be the fourth biggest leisure industry across the world. Under various kinds of pressure from the surrounding, more and more people desire to find a second home to relax their body and mind as well as improve health. With these demands, the SPA was born and spread quickly around different countries. For the enjoyers, 100 dollars for just 1 or 2-hour spa service is not expensive but a very great deal.

水疗”来自拉丁语“Solus Por Aqua”这意味着健康的水。作为它的字面意思，SPA的工作原理是保持健康所利用的物理特性，温度和撞水的。起源于传统疗法的温泉和矿泉水在古希腊，水疗服务已覆盖着时代发展的新内容。如今，温泉是不是特别是绅士但现代人回归自然的时尚，消除身心疲惫。根据国际水疗协会，SPA指的是时间和空间的改善，思维和重生。根据国际水疗协会的统计显示，全球SPA产业近几年的最大增加30%。在英国，温泉已三年的第三大消费。在过去的一年，大约有15000000的美国人享受水疗服务。在欧洲，人数超过20000000。到目前为止，全球SPA享用者的数量在中国已经比台湾省人口的第四倍。在一个整体，水疗服务已逐渐成为全世界第四大休闲产业。各种来自周围的压力下，越来越多的人想找到放松自己的身心以及改善健康的第二个家。这些要求，该温泉是天生的，很快在不同国家的蔓延。对于感受的人来说，100美元是1或2小时的水疗服务不贵，但一个非常伟大的交易。

2. Evaluation of Beleza Spa
3. Suggestions

4. Conclusion

This report take the Beleza Spa as a case to study the Spa operation management. Through evaluating the Spa’s situation by six key performance indicators metric: ATR, RevPATH, Ratio RevPATH/ATR, TRU, Therapist Productivity and Retail revenue as % of total revenue. Through calculation and comparison, the author finds the Spa’s problem lies in the indicator of RevPATH which is too low. Guided by identified direction——RevPATH improvement and taking its real conditions into consideration, the author gives suggestions from the highlight of a day and the high/low seasons of a year.

Reference 
 
Terry Hill 2000 (2nd), Manufacturing Strategy: Text and Cases, Palgrave, Basingstoke, pp. 30-37.
 
Weber C A 1991, Current J R & Benton W C 1991, Vendor Selection Criteria and Methods, European Journal of Operational Research, No.50, pp. 2-18.
 
 
Russell, R & Taylor, B 2006, Operations management: quality and competitiveness in 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。