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如今对于组织和企业来说，商业挑战至关重要、这些挑战要求组织建立起新的能力。这正是人力资源管理者们的机会，来发挥领导作用，帮助企业去面对接下来竞争激烈的挑战。随着全球市场的快速扩张，经营者们都要努力迎合矛盾的需求——以全球化的思维思考，以本土化的方式行动。这必然就要求他们将人、观点、产品和信息放置到全球范围内，以期迎合当地的需要。全球化要求企业能提升自己学习和合作的能力，还要能够处理好多样性、复杂性和不明确的市场情况。收入增长的驱动力对企业提出了特殊的要求。尝试争取新顾客群体和开发新产品的公司必须要有创造力和创新型，鼓励信息的自由流通，员工之间互相分享学习经验。它们还应当更加以市场为中心——更加关注客户们变化迅速，各自不同的需求。希望通过兼并、收购和合资寻求发展的企业也需要其他能力。观念和信息时刻处于变化之中。经营者们的挑战，就是要理解并且好好利用科技提供的服务。他们必须思考，怎样把科技变成工作环境中可行并且富有成效的一部分。

企业战略——Corporate strategy

企业战略，就是组织成员对未来做出了某种幻想，并通过一定的过程与行动来达到预期目标的过程。要成长为一家成功的企业，就必须要有计划。决定每日的发展和公司将要前往的方向。

引言——Introduction

Business challenges are critical for organizations now a days. These challenges require organizations to build new capabilities. It is HRs opportunity to play a leadership role in enabling organizations to meet the following competitive challenges. With the rapid expansion of global markets, managers are struggling to balance the paradoxical demand to think globally and act locally. That imperative requires them to move people, ideas, products, and information around the world to meet local demands. Globalization requires that organizations increase their ability to learn and collaborate and to manage diversity, complexity, and ambiguity. The drive for revenue growth puts unique demands on an organization. Companies seeking to acquire new customers and develop new products must be creative and innovative, and must encourage the free flow of information and shared learning among employees. They must also become more market focused - more in touch with the fast changing and disparate needs of their customers. And companies seeking growth through mergers, acquisitions, or joint ventures require other capabilities. Ideas and massive amounts of information are in constant movement. The challenge for managers is to make sense and good use of what technology offers. Managers will need to figure out how to make technology a viable, productive part of the work setting.

企业战略——Corporate strategy

Process by which members of an organization envision its future and develop the necessary procedures and operations to achieve that future.To be a successfu本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。