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论文作者:留学生论文论文属性:案例分析 Case Study登出时间:2010-07-13编辑:steelbeezxp点击率:1692
论文字数:300论文编号:org201007131938412061语种:英语 English地区:荷兰价格:免费论文
QUESTIONS
Q1. Identify and describe one example of a good and one example of a service
provided by HBT. [10 marks]
Q2. Identify two stakeholders of HBT and explain how they might be involved in stakeholder conflict. [10 marks]
Q3a. Explain the difference between profit satisficing and profit maximizing [8 marks]
b. On the basis of the information in the case study do you consider
HBT to be a profit satisficer or a profit maximiser? [12 marks]
Q4. Identify and explain one external factor which you believe may limit
HBT’s growth and development in the UK market. [10 marks]
Q5a. What is a SWOT analysis? [5 marks]
b. Identify and clearly explain one strength of HBT [10 marks]
Q6a. What do you consider to be HBT’s unique selling proposition [USP]? [2 marks]
b. Explain your answer to Q6a. [8 marks]
Q7. Using Porter’s five forces model, analyse the likely profitability of [25 marks]
HBT in the UK.