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Research on the market segmentation strategy of Pfizer Executive summary Obviously, Pfizer’s former market segmentation strategy based on the herd size is wrong. After the market research, the writer has suggested to abandon former market segmentation strategy and standard and to foster scientific market segmentation strategy and multiplied market segmentation standard. Only those market segmentation strategy based on scientific research is acceptable. And only scientific market segmentation is the key to the success of sales. 1．Introduction to the market segmentation strategy of Pfizer Pfizer is a professional company of animal health products. Kipp was responsible for a full range of animal health products, including vaccines for newborn calves and their mothers, medications and antibiotics. Pfizer positioned its products on the combination of superior science and high-quality production/quality control techniques. Pfizer had historically segmented ranchers in the cow/calf business on the basis of herd size. In this paper, we would discuss carefully the market segmentation, role of market segmentation strategy in corporate operation and the basic steps in the implementation of market segmentation strategy. Further, the segmentation of the business on the basis of herd would be judged and whether there are correct solutions for the problems. 2．Fundamental theory of market segmentation strategy 案例研究：两家动物保健品市场细分策略 内容摘要： 1．案例概述 2．两家公司市场细分策略分析 3．两家公司市场细分策略深入分析 3.1市场变化的捕捉 3.2产业变化与市场细分 4．研究的意义和价值 5．结论和建议 参考文献 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。