TVS汽车的营销策略 Marketing Strategy of TVs Motors
论文作者:www.51lunwen.org论文属性:本科毕业论文 Thesis登出时间:2017-06-23编辑:cinq点击率:14073
论文字数:5000论文编号:org201706231339204833语种:英语 English地区:英国价格:免费论文
关键词:留学生论文营销策略Marketing Strategy
摘要:本文是留学生市场营销学毕业论文范文,主要内容是以印度TVS汽车的营销策略作为研究对象,对其组织的基本结构、各级协调和运作有一个清晰和正确的了解。
TVS是印度第三大制造商和公司已经在过去的十年取得了成功。TVS凭借其产品质量、客户满意度和技术赢得了许多奖项。本文分析了该组织的各种战略模型,并描述了过去五年的财务报表分析。分析了公司如何达到目前的职位,并对TVS提出了建议。
组织研究是对组织的基本结构、各级协调和运作有一个清晰和正确的了解。每个组织都涉及识别和协调正在执行的工作,并代表权力和责任。组织总是被看作是指向指定目标的社会实体,这些目标被设计为协调的活动和结构化地故意与外部环境联系起来。在印度,看到了工业革命在过去几十年来,就像一个国家,把大的跨国企业和行业的国家的任何组织都需要较强的组织运作的竞争与其他行业在市场铺平了道路成功和喜好来组织。我的组织研究包括对各部门的研究,以了解他们在内部的职能和目的。我还试图把本组织迄今取得的成就和它与竞争者的竞争联系起来,我也很重要地研究他们如何朝着组织的使命和愿景前进。在对任何组织进行研究之前,首先要对组织的概念、原则和必要条件表示同情。
TVS Motor Company is Indias third largest manufacturer and company had made success in their last ten years. TVS achieved many awards for their quality of products, customer satisfaction and for their technology. This paper analyzing the organization's various strategies models as well as describes the financial statement analysis for last five year. Analyzed how the company reached the current position and described the recommendations for TVS Motor Company.
Introduction: 简介
An organizational study is conducted to have a clear and proper understanding of the organization's basic structure, coordination and functioning at all levels. Every organization involves in identifying and coordinating the work that being performed and delegates authority and responsibilities. Organizations are always looked as a social entity directing towards designated goals that are designed as coordinated activity and structured deliberately linking to external environment. In a country like India which has seen an industrial revolution in last couple of decades, bringing large multinational corporate and industries to the country any organization would require strong organizational functioning to compete with other industries in the market paving way to success and preferences to the organization. My organization study involves research on various departments to understand their functions within and their purposes. I have also tried to bring out the achievements of the organization so far and how it competes with its competitor's. It was also important for me to study how they progress towards their mission and vision of the organization. Before doing a study on any organization it was important to have compassion on the concepts, principles and requisites of the organizations.
Concepts of an organization:
Every organization involves in a process of identifying and grouping the work that has to be done. It defines and delegates the authority and responsibility to every individual or sector. It establishes strong relationship with its employees to accomplish its objectives and performing work efficiently.
Principles:
Principles are tailored on theoretical basis on which the strategies of the organization is built or framed. There are several fundamental principles there are to be followed in developing an organization strong and efficiently. Some of them are
Unity of objective
Unity of command
Specification
Span of control
Co-ordination
Exception
Flexibility
Communication
Simplicity
Efficiency
REQUSITIES:
The objectives of the organization are to be candid and clear and the organizations understanding their capacity in achieving them.
All activities within the organization are implemented efficiently and easily.
Proper coordination on all activities that being executed.
Communication system in
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