interviews and questionnaires in the context of assessing a new product development
论文作者:51lunwen论文属性:硕士毕业论文 thesis登出时间:2007-02-05编辑:点击率:3267
论文字数:14202论文编号:org200702052224123906语种:英语 English地区:中国价格:$ 66
关键词:
interviews and questionnaires in the context of assessing a new product development
Chapter 1 -- Introduction
This introductory chapter starts with explaining the research issue and its significance. Next, the author introduces research aim and objectives and background information of research target. Finally, an overall structure of this report will be described.
1.1 The Issue and Its Significance
It could be a very interesting job that introduces a new product in the market. Meanwhile, there might be a lot of troubles blocking on the way, which cost marketing managers huge vigour to deal with. Consequently, the whole process of developing a new product is full of risks.
Facing such risks, the only thing that marketing managers could do is to protect themselves with accurate market data and information. Where does the data and information come from? Obviously, the answer is marketing research. Therefore, marketing research is an essential precondition to help marketers make successful decisions when developing a new product. Many previous experiences prove that successful marketing is almost always accompanied by good research.
As known by most marketers, two most common and useful research methods are questionnaires and interviews. For a long time, using questionnaires has been convinced to provide quantitative data for a decision analysis. On the other hand, some people believe that interviews can gain the most qualitative information for marketing decision makers. The argument is that should we highly rely on questionnaire method, or is interview method more helpful when assessing a new product launch.
1.2 Explanations of Words
The author believes that it is necessary to explain the following special words, which will be frequently used in this
dissertation.
China Telecom: refers to the China Telecommunications Corporation, which operates the fixed-line based services.
China Unicom: refers to the China United Communications Corporation, which provides mobile phone service.
China Mobile: refers to the China Mobile Communications Corporation, the major competitor of China United, which provides mobile phone service as well.
XLT: the simplified writing of XiaoLingTong, refers to a new wireless phone service, but based on fixed-line network.
RMB: refers to RenMinBi, the Chinese currency.
本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。