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论文作者:留学生论文论文属性:硕士毕业论文 thesis登出时间:2010-04-23编辑:lixiaona点击率:6182
论文字数:8943论文编号:org201004231602052441语种:英语 English地区:中国价格:$ 132
关键词:UsersbehaviorInvestigationinfluencebrand equitymobile phone
List of figures Page
Figure 1 Keller’s Customer-Based Brand Equity Pyramid 7
Figure 2 Salience data analysis 23
Figure 3 Performance data analysis 25
Figure 4 Imagery data analysis 26
Figure 5 Judgments data analysis 27
Figure 6 Feelings data analysis 28
Figure 7 Resonance data analysis 29
Figure 8 Conclusion 30
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