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论文作者:留学生论文网论文属性:短文 essay登出时间:2012-02-09编辑:anterran点击率:3198
论文字数:1542论文编号:org201202091440135821语种:英语 English地区:美国价格:$ 66
关键词:市场营销essay引体营销组合Huggies Pull-ups Marketing Mixbrand
摘要:留学生市场营销essay范文-引体营销组合-Huggies Pull-ups Marketing Mix- Huggies Pull-ups are brand belongs to Kimberly-Clark. Kimberly-Clark is one of the world leading corporations
Huggies Pull-ups Marketing Mix
Huggies Pull-ups are brand belongs to Kimberly-Clark. Kimberly-Clark is one of the world leading corporations. Its Headquarter is located in Dallas, Texas, and there are nearly 56,000 employees worldwide, Kimberly-Clark’s family care and personal care brands are sold in more than 150 countries, such as Kleenex, Scott, Andrex, Huggies, Pull-Ups, Kotex, Poise and Depend, etc (Kimberly-Clark, 2010, internet).
The reasons for their success are they pay much attention on innovations. And the innovations ideas are drawing from their customers, shopper and users. This gives them the motivations to develop more and more new products and categories. What’s more in order to attract more customers, they continue to improve performance in the existing brands.
As a global company, they are trying their best to build a good environment for their working teams so as they could work more professionally and make more contributions to the customers. Besides that, they also show their responsibility to get a deeper understanding of their impact on the world. Kimberly-Clark sticks to a series insightful values such as quality, service and fair dealing. And these values were cherished all through the history of the company. These values are principles for their working accepted by their leaders and employees (Kimberly-Clark, 2010, internet).
Product
Service
Product Range\
Price
Place
Promotion
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Jecker, D, A. (2003) Marketing Strategy Analysis: Huggies Supreme Diapers. p.3-7
Kimberly-Clark. 2010. Company Profile. [Online]
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[accessed at 15 April, 2010]
Kimberly-Clark. 2010. Consumer Brands. [Online]
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Talking Retail. 2010. Kimberley-Clark invests in Huggies Pull-ups. [Online]
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Tsirulnik, G. (2009). Huggies Pull-ups debuts mutichannel mobile campaign. [Online]
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