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随着全球高科技的快速发展，企业间的竞争日益激烈。苹果的成功给世界上所有的电子企业都带来了压力，其突出的人性化营销策略在我国国内企业有现实指导价值。我国作为发展中的大国，国内的电子企业正处于学习发展阶段，其营销策略的正确选择与引导对国内企业的发展起到至关重要的作用。人性化营销策略是我国企业的一个新的营销策略方向，也是未来和谐社会不断进步的必备条件。文章对这一策略进行了探究，并为我国企业的发展之道提出一些切实可行的建议。此外，文章中对国内电子企业案例的简单分析也证实了人性化营销的重要性。

[关键词] 人性化营销策略国内企业可持续发展

[Abstract]

With the ever-increasing development of high-technology, competition between companies is getting more and more intensive. Apple's success brings pressure to all electronic enterprises in the world and its outstanding humanized marketing has the guiding value. China is a big developing country and the electronic enterprises are standing in the developed status. The correct option and guiding of marketing strategy have played an essential role in the development of domestic enterprises. Humanized marketing is a new orientation of marketing strategy in Chinese enterprises. It's an essential condition of sustainable development of harmonious society in the future. Through exploring the strategy, this paper puts forward some practical proposal for the development of the domestic enterprises. Furthermore, some cases of domestic electronic enterprises will be analyzed briefly to confirm the significance of humanized marketing.

[Key words] humanized marketing, domestic enterprises, sustainable development

Contents
Introduction................................................................................................1
1. Introduction to Humanized Marketing........................................... ..................1
1.1 Definition of Humanized Marketing.......................................................2
1.2 Characteristics of Humanized Marketing .....................................................2
2. Effect of Humanized Marketing ............................................................3
2.1 Present Condition of Domestic Enterprises..................................................... 3
2.2 Effect of Humanized Marketing on Domestic Enterprises...........................3
2.3 Successful Cases of Domestic Enterprises.............................................4
3. Enlightment...........................................................................................5
3.1 Studying on Apple's Humanized Marketing ..................................................5
3.2 Changing the Market Strategy Successfully...............................................................7
3.3 Learning from Apple's and Meizu's Advantages................................................8
4. Expanding a Marketing Way of Their Own......................................................9
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