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p> But as mentioned above, going rural for Airtel came with its own set of challenges – distribution, service, product knowledge, affordability and so on. Still, Airtel has been able to crack this code. As soon as Airtel began its journey in rural market in 2004 it learnt some things instantly. Globally and in Indian cities mobile telecommunication helps consumers travel while they talk. In rural India, the need was far more basic than this: Communication. It broke their many misconceptions that rural Rajasthan with its poor infrastructure, sparse population and large open deserts was a poor market for telecom. However, Airtel found that this factors would not lend to mobility supported a communication paradigm.

Offering Innovation: This involves changes to the functionality of the product/service. This is where nearly always conventional innovation starts. And there is an important role to play for incremental innovation (refreshing a product on annual or more frequent basis) can keep customers returning and taking advantage of continuous technology advances. Companies like Bharti Airtel aims to conquer a new market or radically reshape their position need to think bigger and differently.

Product system Innovation by Partnership with Nokia: Even after understanding this Airtel had to cross a lot of hurdles to become number one. Firstly, it had no problems putting telecom towers there. There was a very scant presence of handset distributors in rural areas. Thus, Airtel entered into what turned out to be a very profitable partnership with Nokia to bundle a handset with a connection. Another thing favoring this partnership was that both Airtel and Nokia had same powerful brand ambassador, Shah Rukh Khan. Reason for partnership with Nokia given by Sanjay Kapoor, Chief Executive, Bharti Airtel was that rural consumers were highly brand aware, they would pay a bit more and get a top brand rather than a cheaper brand.

In the above study, we found that product system innovation demonstrates the ways in which several industrial products connect with one other to create a bigger system, which can lead to enhanced functionality. This functions help in bridge gap between constraints imposed by availability and helping individuals fulfill requirements.

Service Innovation: On the service aspect Airtel has introduced SMS – based self – service systems in nine vernacular languages. It is now piloting call centers dedicated to rural customers in Tier III and Tier IV towns with Interactive Voice Response (IVRS) options in 16 local languages.

Thus one can see from case study that companies also innovate on value they provide to the customers that follows the purchase of the core product. Thus, Service innovation is typically focused on helping the customers receive the full value of products they purchase and use.

Finance Innovation: Innovative companies are those that succeed by defining new economic models and create a more permeable sort of enterprise: One that aligns incentives本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。