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本文探讨了国外比较流行的新兴互联网营销方式——affiliate Marketing即为联盟网络营销，优点：联盟营销者在其网站上提供与网站主题密切相关的Amazon图书购买链接，Amazon跟踪并分析访客的浏览记录，并记下每位访客是通过什么网站的链接到达某本图书的销售页面。这种网络营销模式对于联盟营销者来说根本不需要考虑处理订单，物流，库存，客户服务等问题。文章涉及到电子营销、市场营销、物流供应链等知识，列举了Commission Junction、Linkshare等网站的成功实践例子。同时，作者还提出了在联盟营销方式中如何增加收益的技巧建议。本文对营销及相关专业学生很有帮助。

Affiliate Marketing is a popular method of promoting web business in which an affiliate is rewarded for every visitor, subscriber and/or customer provided through his efforts. It is a modern variation of the practice of paying finder's-fees for the introduction of new clients to a business. Compensation may be made based on a certain value for each visit (Pay-per-click), registrant (Pay-per-lead), or a commission for each customer or sale (Pay-per-Sale)¡¨ (Affiliate Marketing, 2006).

According to Harwood (2005), It takes more than the affiliate just generating traffic to get paid. Most affiliate networks are run on an a CPS (cost-per-action) basis so the customer may have to make a purchase or sign up for a service. ¡§There are a number of affiliate network vendors, including TradeDoubler, DGM, Commission Junction, Affiliate Window and Affiliate Future, which sit between the advertiser and affiliate providing the underlying technology. This includes tracking and reporting on sales made through affiliate programs. The network also receives a commission on a CPA basis. The benefit of running an affiliate program is that it's a cost-efficient method of acquiring customers, while enabling smaller Web publishers to monetize their sites. The affiliates can be any size but they tend to be experts at online marketing and customer acquisition, particularly in the field of search engine marketing. Affiliates will optimize their sites and use paid search to gain traffic, which they then pass on to the merchant¡¨ (Harwood, 2005, p.24).

Affiliate E-Marketing Companies

Various large affiliate e-marketing companies like Commission Junction, LinkShare, and AssocTrac provide e-marketing and revenue potential for both online advertisers and publishers. Each company is summarized below.

Commission Junction. Commission Junction allows the bundling of several affiliate merchants t本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。