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nvolves several meanings as a noun. The one of major definitions in Oxford Advanced Learner's English-Chinese Dictionary (1990, p.284) of culture described that 'all the arts, beliefs, social institutions, etc characteristic of a community, race, etc'. In Collins COBUILD Advanced Learner's English Dictionary (2004), there are similar explanations of the term 'culture' that are ' culture consists of activities such as the arts and philosophy, which are considered to be important for the development of civilization and of people's mind', ' a culture is a particular society or civilization, especially considered in relation to its beliefs, way of life, or art' and 'the culture of a particular organization or group consists of the habits of the people in it and the way they generally behave'. From there definition in dictionary, the main feature of culture is collective, a certain subject of people's common mind. The common ground includes arts, beliefs, habits, lifestyle, customs, institutions and philosophy. So sometimes, the culture means people's shared mind in one nation, one race even bigger in one group which has common benefits. Simply speaking, culture could be understood as a group of people who has a similar taste on game aesthetics in this field of research. This might be the reason why cultural barriers influence selling of games which involve strong cultural features.

Excepting the property of collective of culture, another crucial nature of culture is discriminative. Culture is regarded as 'the collective programming of the mind that distinguishes the members of one group or category of people from another' by Geert (2001). If a culture loses its own distinguishing feature, it will vanish in the world. In other word, culture involves another important function which is identifying human's origins. Therefore, different cultures exist by their identification and discrimination with other cultural forms. Applying the feature of culture into this research, the different areas in game industry could be distinguished by analysing cultural characteristics.

There is another English word 'civilisation' which is treated as a synonym of the word 'culture'. It has similar definition with culture; however this word 'civilisation' emphasizes on the differentiation of culture. People always say ancient Egyptian civilisation, American Indian civilisation and Arab civilisation etc. When we say Chinese civilisation, the name externalizes the particular cultural form. A culture is archetypal and distinguishing. Therefore, the different culture gives distinguishing art styles to various games.

3.2 中国文化——3.2 Chinese culture

The Chinese culture exists for thousands of years; it has great influences to the East area and other parts of the world. Due to the complex culture forms, it is hard to present a very clear and details of this particular culture. This paper is investigating the major root of Chinese culture which possibly affects modern new media the games. These contents of Chinese cultural root include Confucianism, Taoism and very crucial concepts of harmony between man and nature. These foundational concepts of Chinese culture give a great influence to very aspects of modern society. Meanwhile, games reflect or being reflected these traditional cultural concepts more or less. It needs to understand the cultural root for further stu本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。