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Situation analysis
    In this chapter, it conducted a situation analysis towards Xicero Asia through an internal analysis, an external analysis and a SWOT analysis.
    Internal Analysis
Mclinsey 7’s Model (Pascale, R. & Athos, 1981, p. 207 https://www.51lunwen.org/mba/ )
    strategy
    Xicero Asia's strategy is customer-centric strategy, which is specifically reflected in the following areas: first of all, at the beginning of providing clients with service, it makes use of personalized service, according to clients’ specific environment to develop business strategies to help them to achieve their desired objectives. Then, it also help clients with adapting to local culture and environment to help them to establish long lasting relationships in their target markets with not only customers but also suppliers, local employees and other stakeholders. Finally, by trying to maintain long-term relationship with its clients, it copes with pressure from competitors, once clients have found Xicero Asia, they will never leave Xicero Asia.
    Structure
    Xicero Asia deals with a wide range of business, including press productions, copywriting, Internet development, online marketing and promotion, etc. In order to ensure the success of each business, Xicero Asia established many departments which have the characteristics of strategic structural units, each department is responsible for corresponding business. Strategic business units must be constrained by the company's overall goals and strategies to implement its process of strategic management.
    System
This section mainly analyzed Xicero Asia’s financial system and distribution system. Xicero Asia looks on each strategic business unit as an independent accounting unit and changes the way of simply taking the entire enterprise as a unit of financial accounting practices inmba the past. In addition, Xicero Asia changed the traditional distribution mechanism and formed a performance appraisal system, it was in accordance with operating results of each SBU to pay them, with achieved a close relationship between the enterprise and its employees. Only when the enterprise markets in the future.
    Shared values
    Xicero Asia’s shared values is to provide its clients with sustainable services of a good quality. Firstly, its experts create a personalized service which can help its clients with achieving the intended purpose. Secondly, it provides clients with comprehensive services, such as helping them with developing a stable relationship with their stakeholder, allowing them adapt to local markets better to cope with sudden changes. Finally, with a global thinking, it offers services to its clients, which lays the foundation for its clients’ success in competition in international markets in the future.
    Style
    Xicero Asia’s management style is mainly reflected as justice and mercy. First of all, the entire company must adhere strictly to the company's overall customer-centric stratessayegy, any work must be based on this strategy. Then each department can be based on the company's customer-centric strategy to provide personalized service according to the characteristics of respective departments and clients’ specific circumstance, m本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。