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Introduction
Aims and Objectives of this Research
From Websites to Wiki, from Mobile service to Blog, the new media refers to the digital 代写留学生论文and information technologies, which provides interactive communication experiences. Xiong, C. (2005) points out that with the continuous development of information and communication technology, at present, the major new media includes network television, radio telephone, mobile media, and digital television. In the researcher’s mind, the new media is opposed to the ‘old media’ such as radio, TV and print media, and announces the new period of media development in the modern society. The new media is not just a kind of technology but also change the way in which today’s public relations campaigns are carried out.

According to Xiong, C (2005), media change constantly because the world we live in is constantly changing and growing. Especially in a globalization context, the media should be able to handle these changes. New information and communication technologies, as this dissertation will analyze, tend to create a more interactivity, more integrated platform. For example, some giant communication carriers already corporate the Internet service and mobile service in one complete solution, thus an integrated platform is available for new media. That is the advantage of new media compared with old media.

It is already convenient for public relations managers to organize video conferencing through Internet, or connect their colleagues and clients by mobile phone when they are outside. But the impact of new media on public relations is not simple as how to use new technologies. The roles that new media can play in this domain are varied and include:
Manage relationship and reputation.
Crisis management
Consumer interaction.

All of these roles are related with the dissertation’s research questions.

The overall aim of the paper is to provide a development framework of new media implication. Hence, the research objectives are: To present a constructed model for public relations issue based on new media; to provide comprehensive solutions of managing and securing the public relations on new century. Unlike other researchers, this paper’s researcher put her concerns on both Internet and mobile technology. There are three research questions the researcher wants to analyze during this thesis:
 What are key advantages of new media compared with old media?
 What are necessary conditions about public relations on new generation?
 Both Positive and negative side, what are the impact of new media on business public relations?

The following subchapters further on describe the reason this research topic is of interest, and how it contributes to the body of knowledge.

Context of the Research
The powerful advent of new media aroused the researcher’s interest. The uses of Internet and mobile service have geared up significantly during last decade. Take China for example, at the same time the researcher doing this https://www.51lunwen.org/liuxuelunwendx/dissertation, some organizations announce that China already overtake US in number of Internet users. The researcher did not find the official report, but it is clear that the growth in the number of Internet users all over the world is tremendous.