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tly post comments or feedback on the articles. This page and its contents, including the comments from employees, may be moderated by the communication director.

Opinion box:

Suggestion box should be re-introduced in the company but in the form of opinion box. This can be utilized as an additional source of receiving feedback and suggestions from employees who are not very comfortable using emails, intranet or direct face-to-face communication. Apart from this it can also be utilized for collecting results of surveys which may be conducted in Chesapeake to review the success of its communication strategy or other issues.

Meeting Room

The use of meeting room already operational in the company should be encouraged and promoted for meetings between team leaders or supervisors and their subordinates as well as interdepartmental meetings of managers. The meeting room should also be utilized for providing latest news or information and obtaining employees’ views on such topics.

Regular evaluation or audit of communication process:

Apart from implementing the various communication practices, the company should formally evaluate the communication practices using biennial employee opinion surveys to assess which practices are most effective in terms of employee satisfaction and employee engagement (Gillis, 2007).

All the above mentioned practices can be utilized to improve communication in Chesapeake but they require commitment of top management which should be evident in the quality of response to any questions or suggestions put forward. The communication channels should be kept stable and unaffected by any changes in corporate leadership. Another concern is a common practice of withholding communication of change until the last bit of plan is finalized and completed, which is not recommended as it would invariably increase the likelihood of growth and spread of rumors within the company, which is detrimental for a positive communication environment. Rather a general and broad comment on the direction or purpose of the intended change, for example changes in communication strategy, should be made earlier during the change, with details following, when required (Hatch, 1967). This would negate the results of informational vacuum.

Priority of implementation of suggested changes:

Meetings with supervisors, team leaders and union leaders can be organized in August. Following which the workers can also be introduced with the proposed changes.

Next step would be to appoint the communication coordinator, probably in August-September.
Subsequently employee bulletins, bulletin board and opinion box can be introduced and suggested modifications for intranet can be started after consulting the IT experts.

The employee newsletter can be introduced in October which can be immediately after the successful installation of the press.

The first communication audit can be conducted 6 months after the introduction of all the communication techniques in the company and the progress evaluated. The plan should then be continued in the original form or modified if needed.

Costs: the employee newsletter, employee bulletin and opinion box are the least cost intensive 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。