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Introduction
Cobra Beer is a unique beer brand, and its creation fills some gaps in beer market of Europe. During to the enterprise development, it plans to return to India, which is founder’s hometown of Britain’s Cobra Beer, and is committed to creating a new world. At the same time, it inevitably will encounter many difficulties, which including economic, political, cultural and many other difficulties. Cobra Beer hopes that it could set up a longer and friendly presence in the hometown market. Before establishing the brewery, 留学生战略管理论文写作we need to undertake some primary market research to examine the Indian consumer behaviour. South – East India is a challenging market, if Cobra Beer wants to cooperation with a local joint venture partner, they obviously might face with some cultural, legal, political challenges, which require them to solve.
Collecting research
Challenges
Conclusion
References

Paul Hague, 2002. Market research: a guide to planning, methodology & evaluation. Bell & Bain Ltd, Glasgow
 
G. R. Foxall, Ronald Earl Goldsmith, 1998. Consumer psychology for Marketing. International Thomson Business Press

Jack Glen , Brian Pinto, 1997. Debt or equity? : How firms in developing countries choose. The World Bank and International Finance Corporation

Uma Kapila, 2008, India's Economic Development Since 1947, Academic Foundation

https://www.cobrabeer.com/cobrafamily/cobrastory

Leela Fernandes, 2006, India's new middle class: democratic politics in an era of economic reform. University of Minnesota Press

Adrian Haberberg, Alison Rieple, 2008. Strategic Management: Theory and Application, Oxford University Press

Colin Barrow, Gerard Burke, 2005. Enterprise Development: The Challenges of Starting, Growing and Selling Businesses. Thomson Learning

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论文语言：English
论文专业：國際商務[International Marketing Strategy]
学校国家：U.K.
是否有数据处理要求：否
您的学校：Coventry university
全英國排名70多名
论文用于：BA Coursework 本科课程作业
截止日期：7.14
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此文论的题目包含一个短文章和2道问题，论文的内容必须包含对2道问题的回答，但是整体还是一篇完整的论文。谢谢。