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论文作者:www.51lunwen.org论文属性:MBA毕业论文 MBA Thesis登出时间:2013-01-30编辑:chengcheng点击率:2906
论文字数:0论文编号:org201301301414103871语种:中文 Chinese地区:中国价格:免费论文
摘要:本文通过探讨P&G公司的产品营销策略和产品营销布局来分析他们的全球运营方法。寻找他们保持在洗护用品经久不衰的秘密,以及发掘他们的新市场动态。
目前,P&G自己的300多个分公司在全球180多个国家生根发芽,涵盖美洲,欧洲,非洲,亚洲和中东等地区。
P&G currently own 300brands in over 180 countries worldwide covering the Americas, Europe, Africa, Asia, and Middle East. P&G have 39 facilities in US and further 103 facilities in 42 countries. Its business range covers beauty products , grooming products ; fabric care and home care products ; baby care and family care products; pet care, snacks and coffee products ; and health care products. P&G distribute its products through mass merchandisers, grocery stores, membership club stores, drug stores and high-frequency stores.
P&G involved into three global business units (GBU), which are beauty, health and well-being, and household care business units. https://www.51lunwen.org/strategy/
P&G由这些GBUS建立了良好的品牌知名度,开发出了很多的新产品,并确定了客户的需求。
Thosed GBUs involved by P&G established good brand awareness, developed the new products, and identified the customers needs.
P&G在头发护理产品市场一直占有举足轻重的国际地位,还附带着打造了其他许多相关品牌。近年来,P&G的业务活动重点一直在两个方面,一是试图保持其护发业务的盈利能力,二是寻求新的市场。
The hair care segment is one unit in the beauty industry of P&G. It have owned 6 brands in shampoo internationally, and many other related brands. Recent years, the business activities of P&G shows that it is trying to keep the profitability of its hair care business, and seeking new market.