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dia such as films and
television that are not directly concernedwith tourism promotion or marketing.Watching television and going to the cinemahave occupied a central part in people’s dailycultural life and those popular entertainmentsare increasingly internationally distributedand consumed by groups ofordinary people on a global scale. Themedia, in all their forms, plays a veryprominent role in myriad representationsand constructions of places and touristdestinations. In tourism, which is said totrade in images, expectations, dreams, andfantasies (Selwyn, 1996; Squire, 1996), thosemedia representations and images of tourist
destinations play a significant role in influencingpeople’s holiday decision-makingprocess as the basis upon which touristsmake choices about where to visit (Gunn,1972; Hunt, 1975; Gartner, 1989; Butler,
1990; Stabler, 1990; Echtner and Ritchie,1991). The tourism industry also is makingincreasing use of images that are drawn frompopular culture associated with places topromote tourist destinations and to distinguishthemselves from each other. It can beargued that television dramas and films haveincreasingly exerted the power to influencetourism.
A strong link between tourism and popularculture has been recognized and thereJournal of Travel & Tourism Marketing, Vol. 24(2–3) 2008Available online at 2008 by The Haworth Press. All rights reserved.doi: 10.1080/10548400802092635 139
Chieko Iwashita, Ph.D., is a lecturer, Takasaki University of Commerce, Faculty of Distributionand Information Sciences (741 Negoya-machi, Takasaki-city, Gunma, 370-1214, Japan) (Downloaded By: [University of Stirling] At: 18:50 17 July 2009has been an increase in academic researchrelating to the effects of the media aspopular culture on tourism in recent years(Riley and Van Doren, 1992; Tooke andBaker, 1996; Schofield, 1996; Riley et al.,1998; Sargent, 1998; Mordue, 1999;Iwashita, 1999; Beeton, 2001; Busby andKlug, 2001). However, there has been littleempirical in-depth investigation of thephenomenon attempting to answer howand why the phenomenon works, and moststudies to date have focused on domestictourism. It is clear that there is a need formore research to be conducted in this areato examine the effects of the popularcultural forms of media on ‘international’tourism and on tourists’ behavior, whichcould contribute to a better understandingof the phenomenon. It was thereforedecided to explore this phenomenon in
more depth through empirical research to
investigate how and to what extent popular
cultural forms of the media (those not
directly associated with tourism and destination
marketing but featuring a particularplace) have an effect oninternational tourism,and to identify what roles they play ininfluencing overseas tourists’ behavior, interms of their travel destination selectionand their choices about places to visit within
the chosen destination.This paper discusses only partial findings
of a survey related to the roles played byfilms and television dramas in Japanesetourism to the United Kingdom (UK),complemented by face-to-face interviewswith respondents who have been influencedby films and television dramas featuring theUK in terms of their choice of the UK as a
destination and of places to visit within theUK.
The Effects of Film and Television onTourism: Popular Media-induced
Tourism
It is well accepted that television programsthat review travel products and services andfi