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e features has an important positive significance of Chinese and Western cross-cultural communication. The language features of English advertisements mainly contain the following points: such as concise language and pithy sentence, original title and distinctive word, various metaphors and subtile humor, the clever use of adjectives and modifiers and so on.

摘要：征婚广告是征婚者在报纸、杂志或网络等传媒上公布个人信息、寻求配偶的一种广告形式。征婚广告是一类特殊的广告，它不同于企业或商业广告，而是个人广告。它最直接的目的是引起读者对征婚者的注意和兴趣,使征婚者深深的印入读者的记忆,并且因此采取行动。闲暇时间里，我读了很多关于英国征婚广告的书籍。通过阅读这些书籍，可以发现每一条征婚广告不仅反映其特有的西方社会文化风情,更体现着多姿多彩的英语语言特色。到目前为止，语言学家已经从不同的语言学角度对征婚广告语篇进行了大量的有价值的研究和分析.对征婚广告的语言特色研究还没有引起人们的足够关注。语言是文化的载体,它不能离开文化而生存，语言同时又可以反映文化。本文通过一些有代表性的英国征婚广告探析英语的语言特色，了解这些语言特色对中西方跨文化交际顺利进行有着重要而积极的意义。探析英国征婚广告的语言特色主要包含以下几点：1.文字简洁，句式精悍；2.标题新颖，措辞独特；3.隐喻层出，含蓄幽默；4.巧用形容词，善用修饰语。

Keywords: Britain matrimonial ads; Language features; Cultural; Cross-culture communication

关键词：英国征婚广告；语言特色；文化；跨文化交际

Chapter 1 Introduction 第一部分 简介

Matrimonial ad is a kind of advertisement about a person that he or she puts in a newspaper, magazine or website etc, in order to meet a romantic partner. The matrimonial ad is some special kind of ad, because it’s not enterprise or commercial ad but personal ad. As a special kind of advertisement, its most direct purpose is to arouse the "ideal" reader's attention to the advertiser, which takes action. Advertising language is the core content of advertisement. Influenced by social culture and the social culture also constraints the expression of advertising language. Meanwhile,  advertising language contained or to reflect the social culture. Language is the national language, advertising exists in some certain society. The concept of a nation's philosophy, mode of thinking, cultural psychology, moral concept are bound to have a role in advertising language as well as life style, customs and habits, social systems, religious beliefs and so on. Therefore, any of the advertising language of a society will inevitably reflect the social and cultural aspects. As a matter of fact, to reflect the social and cultural advertisement language easily understood and accepted by people, and it also can contribute significantly to the function of advertising.

Chapter 2 Britain Matrimonial Ads 第二部分 英国婚姻广告

2.1 The History of Matrimonial Ads
It is not common of using media to have marriage-seeking in the high degree of information technology today. In recent years, the online matrimonial service accounts for the majority of the marriage market, similar to the if you are the one that matrimonial show even became the most popular TV shows. Look back to the history, the earliest matrimonial ads appear on the media, are accompanied by changes of social as well as the ideas of the people. Marriage exists since ancient times. While the marriage-seeking notice published in magazines, newspapers and other publications, is at the end of the seventeenth Century. In 1695 July, the London Financial Weekly Home Economics and business in Arabia magazine, stallion and a cobbler's Apprentice recruitment advertisements, holding a four word advertisement: a male, 30 years old, family affluence, looking for a young lady not less than 3000 pounds. It marks the birth of the world first newspaper matrimonial advertisements.

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