摘要:Advertisements always are related with the beauty of music from hawking customers’ wares in the streets to the radio or TV advertising. In addition the mass advertising, the advertising also has word-of-mouth advertising. It is very interesting. There are publicized by one to ten, and ten to more, however, the word of advertisement need get a musical rhyme. It can be remembered very easy by the customers.
hing concerned.” Usually employed for vividness, it is a figure of speech in which the sound reflects the sense. It is very common in verse and fairly common in prose and is found in many literatures and advertising at all times (Wang Yulong, Zhang Yi, Zhang Deyu, 2006). However, other meaning is the creation or use of words that sound like the items or actions they name or refer to. As such, onomatopoeia is a rhetorical device: a language technique or device used to create an effect in or for the reader. Onomatopoeia is resounding harmonious sounds. It can reappear the creative concept in the customers' mind. Let the customer's can hear the voice, and strengthening the intuition, symbolization and liveliness of the language. Let the customers feel to be personally on the scene and have more appeal. In the advertisement, onomatopoeias usually are applied. The writer takes pains to combine the pronunciation of word and the characteristic of product.
Onomatopoeia will not only show the function of goods but also making it easy to read, easy to remember and pleasant to the ear. The customers will be drawn and deeply touched by the vivid voice, and let they keep in mind for deep image.
e.g. Shhhhh..., super silent dish washer.
This is an advanced non-noise dishwasher advertisement. For stressing non-noise at working, "Shhhhh" is applied to imitate the voice of dishwasher working. At the same time, "Shhhhh" is an onomatopoeia which is like people clean the dish with cloth, and it can induce people to quiet, and imply that the customers keep an eye on the content of advertisement.
e.g. Deck the halls
With plop plop plop, fizz, plop
Fallalalalalala...Ahhh!
This is Alkasseltzer advertisement. It is medicine for driving away pains. The advertising reorganizes from a Christmas song. It gives prominence to the result of voice, and show a scene for people celebrating Christmas Day. Firstly, people deck the halls, having the voice of plop. And then they open the cap--fizz, soon after is the voice of beer and beverages--Fallalalalalala.... Finally, people sing the Christmas song very happy and harmony. All of then, due to people all take "Alkaseltzer", so people do not feel stomach pains, and they have ease of mind to sing and drink. Onomatopoeia strengthens the dynamic advertising, and makes a deep image.
e.g. Just pour it in, brush, let it stand ten minutes, then flush.
This is detergent advertisement. In this advertisement, "brush" and "flush" is both of onomatopoeia. They show the scene people clear the water closet with the detergent. The style of writing is very vivid, and the result of voice is very strikingly true to life. When people read the advertisement, they cannot help laughing, and commit to memory.
Ⅵ. Conclusion
The beauty of music is very important for the advertisement. There is the writer's goal with strengthening the image of advertisement in customers' mind. The plane advertising has the effect of voice. However, other forms publicize though oral teaching inspires true understanding.
Advertisements always are related with
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