英语论文网

留学生硕士论文 英国论文 日语论文 澳洲论文 Turnitin剽窃检测 英语论文发表 留学中国 欧美文学特区 论文寄售中心 论文翻译中心 我要定制

Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal

英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献

ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter

澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文

小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法

英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查

temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语

经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目

日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题

职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意

商务英语翻译论文广告英语商务英语商务英语教学

无忧论文网

联系方式

On the Phonetic Features of Advertising English [5]

论文作者:英语论文网论文属性:职称论文 Scholarship Papers登出时间:2014-05-19编辑:hynh1021点击率:15019

论文字数:3048论文编号:org201405122116041372语种:英语 English地区:中国价格:免费论文

关键词:Phonetic FeaturesAdvertising English特点功能分类

摘要:Advertisements always are related with the beauty of music from hawking customers’ wares in the streets to the radio or TV advertising. In addition the mass advertising, the advertising also has word-of-mouth advertising. It is very interesting. There are publicized by one to ten, and ten to more, however, the word of advertisement need get a musical rhyme. It can be remembered very easy by the customers.

hing concerned.” Usually employed for vividness, it is a figure of speech in which the sound reflects the sense. It is very common in verse and fairly common in prose and is found in many literatures and advertising at all times (Wang Yulong, Zhang Yi, Zhang Deyu, 2006). However, other meaning is the creation or use of words that sound like the items or actions they name or refer to. As such, onomatopoeia is a rhetorical device: a language technique or device used to create an effect in or for the reader. Onomatopoeia is resounding harmonious sounds. It can reappear the creative concept in the customers' mind. Let the customer's can hear the voice, and strengthening the intuition, symbolization and liveliness of the language. Let the customers feel to be personally on the scene and have more appeal. In the advertisement, onomatopoeias usually are applied. The writer takes pains to combine the pronunciation of word and the characteristic of product.
     Onomatopoeia will not only show the function of goods but also making it easy to read, easy to remember and pleasant to the ear. The customers will be drawn and deeply touched by the vivid voice, and let they keep in mind for deep image.
     e.g. Shhhhh..., super silent dish washer.
     This is an advanced non-noise dishwasher advertisement. For stressing non-noise at working, "Shhhhh" is applied to imitate the voice of dishwasher working. At the same time, "Shhhhh" is an onomatopoeia which is like people clean the dish with cloth, and it can induce people to quiet, and imply that the customers keep an eye on the content of advertisement.
     e.g. Deck the halls
        With plop plop plop, fizz, plop
        Fallalalalalala...Ahhh!
     This is Alkasseltzer advertisement. It is medicine for driving away pains. The advertising reorganizes from a Christmas song. It gives prominence to the result of voice, and show a scene for people celebrating Christmas Day. Firstly, people deck the halls, having the voice of plop. And then they open the cap--fizz, soon after is the voice of beer and beverages--Fallalalalalala.... Finally, people sing the Christmas song very happy and harmony. All of then, due to people all take "Alkaseltzer", so people do not feel stomach pains, and they have ease of mind to sing and drink. Onomatopoeia strengthens the dynamic advertising, and makes a deep image.
     e.g. Just pour it in, brush, let it stand ten minutes, then flush.
     This is detergent advertisement. In this advertisement, "brush" and "flush" is both of onomatopoeia. They show the scene people clear the water closet with the detergent. The style of writing is very vivid, and the result of voice is very strikingly true to life. When people read the advertisement, they cannot help laughing, and commit to memory.
 
Ⅵ. Conclusion
 
     The beauty of music is very important for the advertisement. There is the writer's goal with strengthening the image of advertisement in customers' mind. The plane advertising has the effect of voice. However, other forms publicize though oral teaching inspires true understanding.
     Advertisements always are related with 论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。
英国英国 澳大利亚澳大利亚 美国美国 加拿大加拿大 新西兰新西兰 新加坡新加坡 香港香港 日本日本 韩国韩国 法国法国 德国德国 爱尔兰爱尔兰 瑞士瑞士 荷兰荷兰 俄罗斯俄罗斯 西班牙西班牙 马来西亚马来西亚 南非南非