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思科案例:基于全球电子商务的思科供应链管理模式

论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2013-09-10编辑:yangcheng点击率:4691

论文字数:1087论文编号:org201309092159057963语种:英语 English地区:中国价格:免费论文

关键词:思科思科电子商务物流

摘要:Internet不断的改变和优化着商业的运行流程,然而其潜力还远远没有得到发挥,在线交易、网络出版物、内外部沟通等仅仅是Internet应用的初级阶段。面对Internet,如何保持低成本高收入的产品和服务,如何建立客户忠诚与新兴的网络公司竞争,如何依赖千里之外的供应商和合作伙伴进行全球化竞争等等,是每一个企业必须回答的问题。

思科的供应链管理是一个很好的答案。思科能够创造史无前例的发展速度,正是得益于它的基于全球电子商务的供应链商务模式(简称思科电子商务SCM模式)。下面介绍这一供应链管理模式。

Cisco's supply chain management is a good answer . Cisco to create an unprecedented pace of development, it has benefited from its global e-commerce supply chain based business model ( referred to Cisco e- SCM mode ) . The following describes the supply chain management.


1 . Cisco e- SCM mode

基于全球电子商务的供应链管理模式是思科在其电子商务战略中提出的一种供应链管理模式,它利用Internet超越时空的能力,将思科与其供应链上的每个成员——遍布全球的潜在客户、现有客户、合作伙伴、供应商及雇员紧密连接在一起,融合为一个共同服务于思科客户的网络扩展企业,它消除了旧的企业边界和地理限制,大大提高了与上述成员之间的商务交易、信息共享、沟通等的效率和效果,因而能有效管理并增进与供应链上各成员之间的关系,形成一种基于Internet的、开放的、动态的合作环境。

Based on global e-commerce supply chain management model is in its e-commerce strategy in Cisco proposed a supply chain management model , which uses the Internet 's ability to transcend time and space , Cisco and its supply chain will be for each member - a potential worldwide customers, existing customers, partners , suppliers and employees closer together , merge into a common services in Cisco's extended enterprise customer's network (Internet extended enterprise), it eliminates the old enterprise boundaries and geographical restrictions , greatly improving the and the business transactions between members , information sharing , communication and other efficiency and effectiveness , which can effectively manage the supply chain and improve the relationship between the members , the formation of a Internet-based , open, dynamic environment for cooperation . In this business model , with Cisco to provide information and business systems integration , customers can cost- efficiently with Cisco online communication , online transactions, and get real-time online service and technical support ; Other members of the supply chain due to fully share critical business information to improve business efficiency, accelerate customer response speed ; Cisco itself is able to lower the cost for customers to provide better products and services, improve customer satisfaction to win customer loyalty , and with all members of the establishment long-term win-win partnership , achieve sustained competitive advantage.

2 . Cisco's implementation of the e- SCM model results

以1998年为例,通过实施供应链管理,思科每天的在线交易额超过2300万美元,75%的年销售额由网上完成;55%的产品外包给供应伙伴完成(这些产品直接发到客户,从订购到执行完全不需思科插手);每年节约成本7500万美元以上;销售额从1995年的20亿美元上升到1998年的85亿。总之,思科基于全球电子商务的供应链管理取得了巨大的成效。

In 1998, for example, through the implementation of supply chain management, the Cisco online daily trading volume more than 23 million U.S. dollars , 75 percent of annual sales by the completed online ; 55% of the supply of products outsourced to partners completed ( these products directly to customers, from order to perform full without Cisco intervene ) ; annual cost savings more than $ 75 million ; sales increased from $ 2 billion in 1995, rising to 8.5 billion in 1998 . In short , Cisco -based global e-commerce supply chain management has made great achievements.
Other metrics and specific figures:

( 1 ) customer satisfaction improved from 1996 to 1998 from 3.4 to 4.2 ( five-point scale ) Reason: efficient and accurate online orders and online configuration ; suppliers , manufacturers share real-time order information ; order cycle from June - 8 weeks down to 1-3 weeks.

( 2 ) the cost of which $ 75 million annual savings to save $ 24 million cost of materials , human resources, cost savings o论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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