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ng therefore cross culture is a vital issue in the organization thus developing a cross-cultural competence enhances the people’s mindset or the perspective (Walker, Walker and Schmitz, 2003). Moreover the Current situation of Digital house (DH) according to the top management is having cultural issues within the organization. This gradually has an impact of the performance of the organization. In addition, monitoring this issue suggest that the major cultural issues involved are communication, age and gender.

 

Hence this research is carried out to explore the impact of the issue of communication, age and gender on organizational performance. Besides, the researcher will explore and analyze the cause for cultural issues within the organization and how it impacts on the organizations performance and how to overcome the hurdles to maintain a balanced culture within the organization.

 

1.2   Problem Justification

The 3 main areas of cultural effects that have been selected to this research are communication, age and gender. Whilst analyzing the three main issues it can be understood that they have significance impact on the organization. For instance Communication can bring problem in 2 ways which can be known as a language problem or distance problem. Language problem means the employees might have problems in speaking different languages. Distance problem refers to the actual distance of communication from one country to another. For example: if the company wants to know about a particular order or product in Japan then it’s not that easy to communicate just as we think, definitely the process will take some time. In other words we can say it’s less comfortable to communicate to another country while compared to our own country. The reasons will be as follows:

 

Language should be familiar.

 

Planning has to be done before communicating

 

Professionalism should be shown by our communication

 

The correct communication medium should be used to communicate.

 

So these are some important issues to be considered before the communication starts.

 

Then next we can discuss about the gender problems. This is also a very common problem which mainly occurs in religion wise. For EG: if we take digital house into consideration some Muslim females are not comfortable to communicate with male employees. So this problem can cause lack of communication which can lead to poor planning and a lot of misunderstandings within the organization itself.

 

Then another problem in gender would be gender discrimination. This would be an internal effect which is caused b本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。