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milar viewpoints amongst cultural groups, are flexible in communication, and those that express personal anxieties and confusions when faced with cultural difficulties (Elmuti, 2001, p.13). The managers should implement an Employee Relationship Management System. Creating a family like atmosphere can effectively lead to cultural integration (Frabotta, 2001, p.46).

 

Another factor can ensure successful cultural diversity managing is training program. To satisfy the cultural diversity tests, the leisure industry must be sensitive to diversity. Diversity training is crucial and necessary to aid businesses in the industry become aggressive and thriving (Weaver & Wilborn, 2002, p.79). These training programs can aid managers to gain awareness about diverse cultures and hence develop abilities of managing cultural multiplicity challenges. By offering this training, the workforce can demonstrate additional respect to individuals with diverse cultural origins and attain more comprehension of others’ (Fernandez, Kleiner & Sturz, 2005, p.63).

 

To manage the diversity, managers must overcome the stereotypes and enhance fairness. Instances of ethnocentrism prejudice and cultural typecasting can still be witnessed nowadays. For instance, Asian workers may be seen as excellent learners that are gifted academically, while people from the Middle East may be labeled as terrorists. This can easily result in discrimination. The idea that one’s culture is superior over others cans also lead to discrimination. Any leisure business that is devoted to diversity must be conscious of ethnocentrism, prejudice, and stereotypes to make and implement successful strategies to surmount biases (Ruggless, 2003, p, 43). Fair handling is very essential, not sufficient in facing up to the cultural challenges. Treating persons as individuals is vital (Day, 2007, p. 216)”.

 

Conclusion

 

The cutthroat global economy, globalization of businesses, and swift changes in demographic leanings and labor arrangement are presenting immense challenges to the leisure industry. Comprehending, appreciating, and managing diversity is a vital part of the modern leisure industry. Cultural diversity presents huge opportunities, possibilities, and advantages to businesses in the leisure industry. However, this industry is facing the challenge of managing the multicultural publics (which include workers and consumers and their interactions). Barriers like communication barrier, prejudice, and stereotypes must be surmounted. To boost the consciousness as well as sensitivities of cultural diversity management, associated training plans ought to be deliberated, and executed in the industry.

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