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unit time and news quality. American television news broadcast faster, in order to increase the amount of information news, the famous news even made a news consultant Madras length should not exceed 15 seconds to view. Rate at the same time ensuring the news, but also pay attention to the news shock effect, like to sensational reporting style, make sensational effect, thereby increasing advertising revenue. Therefore, the major natural disasters, crime, accidents and other topics is an American news media eager to report the topic.
Third, the overall cost leadership strategy. Namely, by reducing production costs, to ensure product and service quality under the premise to make their products cheaper than competitors in order to gain the largest market share in the competitive strategy. In television journalism, the total cost strategy is mainly manifested in the downsizing, reducing production costs and so on. Competition in the international media community which is very common, such as CNN "anchor star" system to streamline employee, improve resource utilization efficiency, with far less than the cost of the three major television network news media quickly place.

Fourth, the service strategy. American news media focus on expanding the news information services, concerned about the practicality of information technology, while taking into account the warmth and entertainment to attract viewers, for the market. WHDH TV Channel 7 as adopted tabloid journalism style and ways in which news stories, entertainment, and gradually occupy the forefront of the ratings. Connecticut Weather Channel 3 television news programs have been focused as the operation of the station hires four meteorological experts as editors and reporters and presenters, will abstract meteorological data and satellite images into plain language and with a vivid schematic and make the program informative, lively form, while maintaining accuracy and authority, thus becoming part of the channel's brand. In addition, traffic reports and other services like live broadcast news programs, but also a good closer to the TV with the viewers.

Fifth, digital strategy. February 2006, Atlanta, WXIA Television became NBC Gannett Company (Gannett NBC) members, began a high-definition digital TV news broadcasts, and received excellent audience feedback. WXIA also upgraded its news studio, such as digital routers, configure the drive as well as HD studio cameras, etc. to match the form of high-definition television. Meanwhile, the digitization of television news programs accompanied by cooperation with other media, in the network environment extends the living space. 2007. In June, YouTube and the U.S. Hearst-Argyle Television media companies, provided by YouTube video, the two sides share video advertising revenue. Digital television news strategy greatly improves the timeliness and efficiency of transmission is a new era of television news media inevitable trend of development, reflecting the U.S. television news media good looking.

Sixth, team building strategies. High-quality television news market news team is the key to competition. U.S. television news media focus on training the team members a sense of competition, requiring editors, reporters, etc. have a profound sense of the news and understanding, and to maintain focus on the competitor's time, with a keen nose for the market. Meanwhile, the television本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。