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news team as a huge machine, and each employee as parts need to have good overall awareness, consider the overall effect of the news, so that the whole machine running efficiently. In the building, assessment is essential. It was several major television ratings contrast, as an encouragement, motivate journalists continue to make breakthroughs, so that news programs get better market share and advertising revenue.

First, the differentiation strategy. Differentiation strategy is to provide the product or service the company differentiate and establish the scope of the whole industry has a number of unique things. Television news programs to win the competition in the market, just from the perspective of the product itself, in addition to ensuring the quality of programs, but also to research competitors, and other programs to make a distinction between degrees of content, capture the market opportunities. Differentiation strategy can be broken down into specific content unique, exclusive coverage of the uniqueness and originality of the topic difficult to replicate and persistent. Among them, the content on the premise that the difference in the positioning to achieve differentiation, television in the analysis of their own choice on the basis of resources focused on the direction of the news and in the field toward professional development. Exclusive news and original topic, the former's reach into the competition at the source of news, with news releases and priority exclusive right to publish a monopoly position. But the downside is that the event is distinguished exclusive news, news shorter life span, need to constantly explore and compete for a typical news sources, the news staff of the larger human consumption. The original topic raised by the media for news, manufacturing news events of public concern, while encouraging people to actively participate in a certain area caused a sensation. Original topic news resources is a potential, you can continue digging, and difficult to imitate by other media duplication, because the original status of the media in the hearts of the audience is preconceived.

Second, the specific strategy. Specificity of a particular strategy is the main customer base, a product line, a segment of the market segment or a particular region, is built around a good target for a particular service that centers established. In contrast, the overall cost leadership strategy and differentiation strategy are to be achieved in the whole industry around its objectives set by the market to a much broader audience. For example, the central four of the "cross-strait" program, is the only Taiwan-related affairs television news commentary section, its purpose is "tracking Strait hotspots reflect public sentiment on both sides." The first part of the program is the "hot spot scanning", the main island of Taiwan reported that day and the recent hot news; second part is the "Hot Topics" that is on or near strait of Taiwan-related hotspots depth reports and expert comments on the matter, and cross-strait exchanges and contacts at all levels of tracking reports. "Cross-Strait" Whatever the theme of the program and the audience limited positioning are narrow, but the program in this subject matter expertise and authority are not comparable to other programs. Program with Taiwan experts and commentators, a senior reporter interaction and 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。