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improve the credibility of information, dissemination of persuasive, and careful use of the Taiwan affairs commentator rational logical analysis capabilities, distinctive narrative charm , attracted a large audience interested in the Taiwan Strait affairs in this field do top level.
Third, the Blue Ocean Strategy. Blue Ocean Strategy that focuses on the Red Sea amount to acceptance of the commercial war restrictive factors, namely the limited land to win, but denied that the business world may open up new markets. The use of Blue Ocean Strategy, sight towards the buyer demand will surpass competitors, competition across existing boundaries, the different elements of the market value of screening and the buyer reorder from a given structure positioning the option to change the market structure itself changes. "Blue Ocean Strategy" emphasizes reconstruct market boundaries, realize the value of innovation, so that the opponent is difficult to follow. In the television news market, Blue Ocean Strategy includes both manufacturing original topic, the topic of migration also involves re-excavation and re-creation, the reason lies in the direction of the same topic or news media for different TV, the "Red" or "Blue Ocean" of is not the same definition. People's livelihood news for example, the development of television stations in the provinces has been more mature, but for terrestrial channels available is indeed a long time to open up the "Blue Ocean." Due to local customs, cultural habits of different livelihood news themes and processing means different, unique local stations both local news resources, there are certain local audience market base in the PFP and the understanding of local news and analytical other media has irreplaceable advantages. Therefore, even if the same theme, it is difficult to be copied to emulate.

Fourth, the popular strategies. To the needs and tastes of viewing market focus for the analysis, study how the audience like to watch TV news. CCTV News has more ideological discourse, so that part of the audience had already fatigued. With the TV news audiences have become more diversified, more and more inclined to give the audience a sense of pleasure itself brings news style. From the perspective of journalists, need to use the popular, entertaining way to attract the audience, allowing them to receive information pro-active and to participate in the understanding of the world around them and thinking being. Hunan TV's "Evening News" for example, the program to break the news of the "stereotyped cavity", adding entertainment elements in the news, the use of ridicule, playful tone, in the news selection, narrative, editing and production on the pursuit of simple terms effect of secular entertainment, events of interest to meet ordinary people and aesthetic taste, with a light-hearted, great affinity television journalists stand in the way for many years, became Hunan TV to an old signs.

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