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located in the " white-collar city ," the market continues into " male Journal" , " women s " market , " male Journal" Monday publishing, for the male market , the main highlight its depth , breadth , thickness and thorough, insightful , unique style , etc. , became the emphasis on reading the value of publications. Monday published the exact location , not only increases the "boutique " in the number of male readers , but also increased the car , advertising , IT, communications, and other advertising market share, increase revenue newspapers . And Thursday publication to retain its market position biblical lifestyle , the main female market , strengthen the newspaper field advantage in the fashion consumer .

At present China has become the largest luxury goods consumer market potential in foreign luxury market downturn in the major luxury brands have begun to seize the Chinese market , in order to further strengthen its market segment readers work to attract those who are active in Beijing 's high consumption , highly educated consumer base, "Shopping Guide " on October 31, 2005 founded the luxury magazine " taste" , a monthly report with the main issue , with " high-profile elegance, understated luxury " for the newspaper concept , the main noble, luxury, high consumption route. "High-end luxury special issue readership birth " to seize the luxury market has become the founder of " taste " of the important reasons .

Fashion-conscious lifestyle is "Shopping Guide " inconvenient pursuit , to further open up this market , July 26, 2006 , "Shopping Guide " published positioned concern the trend of fashion in major cities of young men and women readers the " wind Hisashi ", which is China's first national release a full lifestyle magazine category , independent release , but in the editing and operation, relying on the " Shopping Guide" strong brand influence, advertising resources and editorial team advantage. " Wind Hisashi" open LWC 8- color printing , the flagship Beijing , Shanghai , Guangzhou, Shenzhen, Hangzhou , nearly 20 of the most important center of the city , through the " Star Fashion , actress , Daren school" three major sections , each providing the latest fashion information , fashion trends incisive report , a comprehensive picture wonderful star supermodel fashion , the most talked about topic interview and stylish .

  Readers market segmentation so that the " Shopping Guide" in the first half of 2008 to 431 million yuan on the amount of advertising life service weekly market occupies 36% of the amount of advertising to continue alone among the front-line .

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