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ion: New Approaches to the Analysis of Mass Media Discourse and Communication, which related the study of mass media with discourse analysis firstly. Newsom and Wollert (1985) wrote a book Media writing: News for the mass media which was suitable for all media-broadcasting, printing, and advertising, etc. This book was comprehensive in which different media styles were introduced, therefore, it can serve as a reference book of media. The differences between broadcasting and newspaper were also written including technique, equipment, writing, and editing, etc.
During the later period, some scholars  tended  to  research  broadcasting  and  newspaper respectively. Short and Dickerson (1980) focused on the form and the content of the newspaper news in the book The Newspaper: An Alternative Textbook while Garvey and Rivers (1982) mainly concentrated on teaching the basic skills and rules of broadcasting writing in Broadcasting Writing. Fedler, Bender, Davenport, and Kostyu (1997) emphasized the practice of journalism. They published the book Reporting for the Media, mainly providing the instructions and exercises to students who wanted to become better writers. The book News Writing and Reporting for Today’s Media written by Rule and Anderson (2000) was more basic than Newsom and Wollert’s Media writing: News for the mass media. The objective of the two books mentioned above was providing information and techniques about news writing and reporting in every aspect, such as gathering information, writing, and editing the news, etc.
Mencher committed a lot to news writing since his book News Reporting and Writing (1981，1991，2003) had been published nine times until 2003. The purpose of this book was providing the background knowledge vital to accurate reporting and writing, teaching the media working skills, and suggesting the significance of journalism practice.
At a look at the previous studies, the conclusion can be made that both theories and practice of journalism are developing fast with the development of the abundance of mass media.
2.2 Style and stylistic 
Although style is broad and hard to be given a precise definition, many linguists have been managing to find some of its points and main aspects of meaning. Crystal and Davy in 1969 distinguished following aspects of meaning in their works called Investigating English Style, including personal language habit, literary habit and group linguistic features.

Some other linguists have some concrete definitions. Wales in 1989 defined that style was the manner of expression in writing and speaking. Leech and Short held that style as the linguistic characteristics of a particular text (Leech & Short, 1981:12).The style is divided into “High, Middle, and Low” by Miles, Bertonasco and Karns. The aim of “high style” and thus is “loftiness and grandeur”. Therefore, unfamiliar words are usually used make the texts difficult to understand for general readers. On the contrary, “low style” intends to use plain and ordinary words for casual conversation. As its name suggests, “middle style” uses words peculiar to neither extreme. In other words, the words used in middle style are intelligent but not pretentious. Therefore, “middle style” is efficiently used in most of writing. In fact, such classification is the basis of register difference according to medium.

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