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For example:
U.S. ATTACKED
HIJACKED JETS DESTROY TWIN TOWERS AND HIT PERNTAGON IN DAY OF TERROR (The New York Times, Sept.12.2001)
Chinese Web Opens Portals to New Way of Life
Booming Internet Splits Haves and Have-Nots
(Washington Post, Feb. 13, 200)
“Win Some and Lose Some”
Muhammad Ali’s daughter talks about girl power, being pretty and slugging it out in China (Newsweek, May 1,2000)
The first title is about the 911 event and it employed the passive voice and elliptical sentence pattern. The second one is “Haves and Have-
notes” is colloquial but special. The third one is using indirect speech, which tries to give diverse opinions, interesting the readers.
(2) The Lead
Lead is an inseparable part of news since it is the generalization and concentration of the meaning of the whole news event. Based on the lead, a reader can make a critical decision whether they will continue to listen or read. Announcers or editors can keep the lead only when little time or less space is left. The most important and interesting part of a story is often stated to tell the main point of the story and to attract the reader's attention. The lead of a news report, which is usually the first paragraph and is supposed to convey a wealth of information within the least space, usually reveals several fundamental elements-character (who), time (when), place (where), event (what), cause (why), and manner (how) in the most precise and concise language. However, it is different for newspaper news and broadcasting news in this aspect.
Example:
Tens of thousands of people sang hymns, prayed with rosaries and waved Polish flags as they packed the cobbled streets leadingup to the Vatican to say an emotional farewell toa much-loved leader of the world’s Roman Catholics.(CNN, April 8,2005)
The bells tolled at the Vatican as millions of people turned out Friday morning to say a final fare well to Pope John Paul. Pilgrims filled the streets of Rome in an effort to be close to the pope’s funeral Mass and burial in the Vatican grotto. And Via della Conciliazione, the street that leads up to St. Peter’s Square, has become a sea of red and while flags waved by pilgrims from John Paul’s beloved Poland. Officials allowed people hoping to witness the outdoor Mass to enter the streets surrounding St. Peter’s Aquare early Friday.(USA TODAY, April 8,2005)
For the same news, CNN employed only 39 words to be the lead, trying to be concise and understandable by only giving- character (who), time (when), place (where), event (what); USA TODAY used 95 words, including character (who), time (when), place (where), event (what), cause (why), and manner (how).
(3) Narrative structure
Although both broadcasting and newspaper share unique “inverted pyramid structure” and the characteristics of title are essentially the same, the features of lead and body of broadcasting are different from newspaper in that the purpose of broadcasting is providing quick and up-to-date information several times a day and renewed from time to time while newspaper is providing more detailed information.
For newspaper news, they prefer to employ “inverted pyramid structure”, which organize the structure with the importance. They intends to put the most important, the most interesting in the very beginning of the report and then add some less important details a
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