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of production from lean to mass. For the company the approach used to meet the demands was the manufacturing-based approach that was to build the cars which have the best designs but not so well in quality. According to me Fiat should have applied the awe-inspiring approach while focussing on their output-mix which means the quality is the very best as there is no issue of cost as the higher sector of the market to which the car is marketed would pay the price for the luxurious cars.
This can also become the reason one more time for Fiat failure as it also failed in the 1990’s while trying to upgrade themselves into the higher market sector.  The strategy for the product renewal from Fiat was also unsatisfactory during the 1988 and 1996 which is a fact as at that time it failed to meet the higher sector market requirements.

despite the fact that Fiat had domestic power it was getting difficult for them to upgrade into the higher sector of the market as the advancement of the European market as the level of the higher sector market was increasing which meant that now it would be even harder for Fiat to upgrade to the higher sector market using their techniques and the cars they build

However, vast fluctuation in the market resulted in people buying secondary cars who were earning a lot “70% of the output con- sisting of small cars” (Maielli 2007, p.288). Fiat cashed this opportunity as Uno was the “internal strength” (Maielli 2005, p.259) of the company.

In 1990, despite of fiat acquisition with Alfa Romeo, fiat still failed to make profit in upmarket and productivity of Alfa Romeo deteriorated in late 1990s. This was just because of fiat being incapable of predicting the market and shift output- mix flexibility accordingly.

“Fiat remained competitive only in the lower segment of the market” (Maielli 2005, p.259) and the “position of Fiat became weaker and weaker” (Maielli 2005, p.259) as the “intangible capital embedded in the techno-structure led product designers to excel in the design of small cars but not in that of medium and upper-range” (Maielli 2007, p.287).

There was a plan made by the CEO of Fiat to merge the company with Henry Ford’s Ford Europe in 1984 which would have had been tragic  because of the two extremely diverse techniques which were used for management and production. However this plan was left astray and was not implemented as they both varied in car models as they both had completely different cars produced as well as the fact that Fiat was not optimising as they always determined on decreasing the rotation cycle time as well as the expenses

In my opinion Fiat should have used the Uno model for the higher sector market as it was the incremental innovations blockbuster“aggressive marketing strategy based on the maximization of output-mix flexibility” (Maielli 2005, p.265). According to me if Fiat had used the Uno model to upgrade into the higher sector of market it would have proved victorious for them and they would’ve been in a different market position today.

Should Fiat shift upmarket in the second decade of the 21st century? Suggest and justify possible scenarios and output-mix optimisation strategies.

Keeping the past in view when fiat tried a couple of times to shift upmarket and was unsuccessful I think fiat should not tak本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。